Industry Insights
07/26/2024: Ohio's Travel Industry and Current Travel Research
Intent to travel remains strong, however; political reputations and a destination's perception as being welcoming may impact travel plans.
Read More...06/21/2024: Ohio's Travel Industry and Current Travel Research
AAA projects 70.9 million travelers will travel 50 miles or more for the fourth of July, increasing 8% from 2019. Most will be traveling by car. Visiting friends and family, visiting beaches, taking a road trip, and exploring cities top the list for summer travel activities for Americans.
Read More...06/14/2024: Ohio's Travel Industry and Current Travel Research
More than 73% of American travelers are planning to vacation at least once over the next three months with nearly 30% planning a leisure trip for the Fourth of July. Connected TV forecasts 9.5% growth annually, raising the bar for ad spend by 2028; global marketers feel confident in their ROI; social media continues to dominate for ROI.
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