Complete Story
02/20/2026
Updates 02/20/2026: Ohio's Travel Industry and Current Travel Research
THOUGH CANADIANS INTEND TO VISIT THE US IN THE NEXT YEAR A SMALL AMOUNT HAVE MADE THEIR BOOKINGS. US POLITICS AND POLICIES STILL MAKE CANADIANS LESS LIKELY TO VISIT. HOWEVER, THE CAD/USD EXCHANGE RATE HAS INCREASED REASON FOR CHANGING PLANS.
Key findings from Longwoods International, fielded Jan. 8:
- 45% of Canadians intend to visit the US in the next year. Only 9% have already booked, signaling continued caution.
- Only 35% of Canadians currently view the US as a "safe place to visit" (down from 43% in April 2025). However, 88% still view the U.S. as having "lots of things to see and do."
- 59% report that US politics or policies make them less likely to visit.
- 45% said the CAD/USD exchange rate is a primary reason for changing plans.
- 45% of Canadians would now substitute a U.S. trip with a domestic Canadian trip (up from 37%), while 24% are shifting toward Europe, Mexico, or the Caribbean.
- While 23% of Canadians canceled a US trip in the last six months, only 9% have canceled future bookings for the coming year which is an improvement from the 36% cancellation rate seen in April 2025.
