Education and Events
In any given day, media outlets receive hundreds of emails that claim to be the perfect story for their audience. Often, that pitch is never seen or winds up in the deleted folder. Getting your travel and tourism ideas in front of the right person involves several key elements that include timing, content and relationship building. Celina Lowrie, VP of National Media Relations at Paul Werth Associates, and a former television news producer/reporter, will offer insight, gathered from personal experience as well as current journalists, on the best ways to make your pitch stand out from all the rest!
The pitch has landed – are you prepared to effectively share your story with the media? Becoming a skilled interviewee takes time and practice. Katie Lundy, a director at Inspire PR Group, is a former TV journalist and seasoned media trainer. She will walk Perfect Pitch participants through valuable tips and techniques to help ensure successful engagement with reporters. The interactive training will include understanding the importance of using values-based messages, and the do’s and don’ts of interviews, and also will include mock interviews with select participants. Participants will walk away prepared to be confident spokespersons to promote Ohio travel destinations.
This media training workshop will develop your skills to promote your story to broadcast, print, and online storytellers. With two professional development sessions and a list of panelist, attending the Perfect Pitch will help you get the earned media your tourism destination or attraction deserves.
**Please note, the Perfect Pitch media training workshop is a separate, optional workshop and is not included in your registration.
Meet the Speakers and Panelist!
Celina knows first-hand that impactful media relations requires a mix of ideas, respect, creativity, and credibility. Before moving into public relations, Celina spent a decade in television news, first in Columbus and then in Kentucky as a reporter and on-air news anchor. That experience has provided valuable insight on how best to pitch and tell a story that is good for the media and her clients.
As a former TV journalist, Katie is passionate about storytelling and is skilled at identifying creative story angles reporters will want to share. She also pulls upon her broadcast experience to develop impactful, quality videos that have proven to increase social media engagement for a variety of Inspire clients.