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Speakers
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Thursday keynote: Phil Goodman, Genergraphics® the Next Generation in Marketing
 To Phil Goodman and the members of his company, demographics are not as important as strategies based on the psychology of marketing. This is referred to as Genergraphics,® but it's really keen observations and street-smart experience. Since 1955 Goodman has been deeply involved in advertising and marketing. In 1974 he started Western Media Corporation, a media and marketing firm specializing in the hospitality industry.
It was during the mid-1980s that Goodman observed a subtle change in consumer media use and spending patterns. His interest increased as these patterns became more distinctly different from traditional ones.
On an extremely practical level, Goodman uncovered, defined and began to document these differences as early as 1987. In 1995 he opened the
Boomer
Marketing
Research
Center
in
San Diego
, followed soon after by Generation Transitional Marketing. Today, Phil Goodman is considered one of the foremost experts on the Baby Boom generation -- the most active group of American consumers, more than 77 million strong.
Goodman has counseled the FOX Television Network, USA Today, The Wall Street Journal, and Hotel/Motel Management Magazine on Boomer marketing. He is also a special consultant to numerous radio, television and print media, as well as a variety of hotel chains and retail accounts. He has also done extensive research for the Ford Motor Company.
His book, Boomers: The Ageless Generation, is required reading in many college courses. Using research and actual business experiences relating to the Boomer, Goodman has defined an entire litany of straightforward, down to earth marketing techniques.
Friday keynote: Susan Sweeney, Maximizing your Online Success
 Renowned E-Business and tourism Internet marketing expert, Susan Sweeney, CA, CSP, is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Sweeney has helped companies increase targeted web site traffic , as well as implement dynamic E-Business strategies.
Susan Sweeney is the author of the highly regarded and successful Internet marketing book 101 Ways to Promote Your Web Site (4th edition), now available in German. Her Internet Marketing for Your Tourism Business, has received rave reviews from many tourism industry professionals. 101 Ways to Promote Your Web Site, has sold well over 50,000 copies. Her books include 101 Internet Businesses You Can Start from Home, The E-Business Formula for Success and Going for Gold.
Books are published by Maximum Press, Gulf Breeze,
Florida
. Sweeney is also the author of numerous articles concerning Marketing on the Internet, Export Marketing, as well as the Internet and Business.
She is the past owner of an Internet presence company, a web based software development company whose product was marketed exclusively on the Internet and an International Trade Commissioner for the Government of Canada. As an International Trade Commissioner, Susan advised many information technology and other industries on exporting and international marketing of their products and services. In that position she organized and led trade delegations to many areas of the United States, England, Ireland, Germany, Austria, Russia, Ukraine, Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.
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Tourism in a Bag
Rosemary McCormick has served as President of McCormick Marketing, a strategic consulting firm specializing in retail development, sponsorship and tourism marketing, since 1993. She also serves as the President of the Shop American Alliance, a trade association representing the nation’s premiere shopping tourism attractions, and is the co-founder and producer of the annual Shop America Tourism Conference. She co-produced the 2005 U.S. Cultural & Heritage Tourism Summit in
Washington
,
DC
and is a frequent writer and speaker on trends in marketing, tourism and entrepreneurial business.
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Culinary Tourism
Dr. Lucy Long is an adjunct assistant professor in International Studies and American Culture Studies at
Bowling Green State University
,
Ohio
. She received an M.A. in Ethnomusicology from the
University
of
Maryland
and a Ph.D. in Folklore from the
University
of
Pennsylvania
. Specializing in traditional food, music, and dance, she has produced documentary videos, sound recordings, museum exhibits, and scholarly articles. Her topics in food include Midwestern, Appalachian, Irish, and Spanish food traditions, food as regional symbol, food festivals, family foodways, holiday meals, and culinary tourism. Her book, Culinary Tourism: Eating and Otherness (Univ. Press of Kentucky Press, 2004) is the first book to address the topic of food and tourism.
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Marketing to women: Men head East, Women turn Right
Debbie Maier, founder of The End Result, formerly with Master Connection Associates and The Ritz-Carlton Learning Institute, is recognized as one of the premier International leaders in the training of professionals. Her expertise focuses on creating remarkable customer service experiences and leadership and Sales excellence. She has delivered keynotes and workshops for thousands of people all over the world and is noted for her energetic, charismatic and dynamic approach.
With years of business, management consulting and training experience, Debbie has an ability to turn a learning environment into a life-changing event. She provides a unique blend of content and insight, application and inspiration that motivates listeners to want to make positive changes. Both thought provoking and humorous, Debbie mixes real life relevant examples with audience participation.
Debbie delivers keynote addresses, leads customized trainings and consults one-on-one offering strategies that empower both individuals and organizations to succeed. When not traveling, Debbie resides in
San Francisco
,
CA
.
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