Complete Story
06/06/2025
Ohio Travel Talks: Mastering Content Strategy
Join OTA members for Ohio Travel Talks on June 24 at 11 a.m. to unlock the secrets of impactful content creation – a skill vital for any business vying for a prestigious RUBY Award! We'll dive into the essential elements that can elevate your marketing and truly resonate with your audience.
Discover how to strategically approach audience understanding, pinpointing their interests, demographics, and online behavior, and addressing their specific needs and pain points. Learn to define clear content goals and develop a robust content strategy that increases website traffic, generates leads, and builds brand awareness. Our presenters will guide you through creating high-quality, engaging content, ensuring your message reaches a wider audience. Finally, explore effective promotion and engagement tactics to build relationships and continuously improve your strategy based on real-time feedback.
This insightful session features two seasoned marketing leaders:
- Stephanie Berry, VP of Marketing and Brand Management for the Akron/Summit Convention & Visitors Bureau and the John S. Knight Center. With over a decade of marketing experience, Stephanie joined the ASCVB in 2023 after leading successful marketing efforts in the nonprofit sector. A proud Kent State MBA graduate, Stephanie is also an accomplished endurance runner, having completed over 50 half marathons and raising more than $30,000 for meaningful nonprofits through her "Halfs for Hope" initiative. When not hitting the pavement, she's often found in the pit crew for her family's racecars, or enjoying baking, puzzles, and Ohio State football.
- Katie Montz, a digital marketing veteran with 15 years of experience in strategy, ad buying, and branding. Katie has worked with local businesses, higher education, and hospitality clients, beginning her social media marketing career in 2009 "back when the Feed was called 'The Wall'." An Ohio resident for three years with 25+ years of travel to Lake County, this Penn State grad is also an Ohio State football fan – a truly unique combination! She's a proud wife and mom to two tween girls, a senior Great Dane and a puppy, and loves her early morning spin classes.
