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08/15/2025

Updates 08/15/2025: Ohio's Travel Industry and Current Travel Research

CANADIANS PROVIDE AN UPDATE ON THEIR FEELINGS AND PLANS TO TRAVEL TO AMERICA

Key findings from Longwoods International, fielded July 10:

  • 63% of Canadian travelers said U.S. policies make them less likely to visit. Leading deterrents include concerns about tariffs and economic policies (80%) and political statements made by U.S. leaders (71%).
  • Within the past six months, 18% of Canadian travelers canceled a previous visit. When changing U.S. plans, 42% of Canadians said they are choosing domestic alternatives.
  • 84% of Canadians acknowledged the U.S. offers and abundant of attractions. However, only 36% perceived it as welcoming to travelers with diverse background and 43% feel welcomed as a Canadian.

Additional Market and Industry Updates

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