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02/09/2024
Updates 02/09/2024: Ohio's Travel Industry and Current Travel Research
CONTENT MARKETERS SHARE THEIR PREDICTIONS AND GIVE A FORECAST TO BE READY FOR IN 2024
Key findings from Springboard, published Jan. 23:
- Content marketers predict AI being most effective for brainstorming and producing promotional copy assets for larger content pieces.
- As for the least effective use of AI, content marketers predict drafting large-scale content pieces and crafting design work or streamlining the design process will be least effective.
- Predictions show the most success for content will be used in social media (71%) and during in-person experiences/events (41%).
- Content marketers also had a thing or two to say about distribution channels, with 54% of content marketers saying organic, 48% saying paid social, 46% saying email, and 44% saying SEO/organic search will be most successful.
- As for goals and roadblocks:
- 35% say their top content goal is generating more qualified leads; 56% say their top content priority is telling more engaging stories..
- 29% say their top internal challenge will be competing priorities; 51% said their top external roadblock will be platform changes (updates to algorithms, search methods).
