Updates 02/09/2024: Ohio's Travel Industry and Current Travel Research

CONTENT MARKETERS SHARE THEIR PREDICTIONS AND GIVE A FORECAST TO BE READY FOR IN 2024

Key findings from Springboard, published Jan. 23:

Content marketers predict AI being most effective for brainstorming and producing promotional copy assets for larger content pieces.
As for the least effective use of AI, content marketers predict drafting large-scale content pieces and crafting design work or streamlining the design process will be least effective.
Predictions show the most success for content will be used in social media (71%) and during in-person experiences/events (41%).
Content marketers also had a thing or two to say about distribution channels, with 54% of content marketers saying organic, 48% saying paid social, 46% saying email, and 44% saying SEO/organic search will be most successful.
As for goals and roadblocks:
- 35% say their top content goal is generating more qualified leads; 56% say their top content priority is telling more engaging stories..
- 29% say their top internal challenge will be competing priorities; 51% said their top external roadblock will be platform changes (updates to algorithms, search methods).