May 2, 2019
Using Your Digital Advertising to Inform Your Print Advertising Decisions
Focus on Tourism Workshop
Kingwood Center Gardens,Mansfield/Richland County, OH
Too many marketers have an either/or mindset when it comes to print and digital. These marketing channels are not mutually exclusive. Instead, today’s marketers should stop focusing on the medium and remember to focus on the message. We use print for advertising and marketing to reach an audience and send a message, the same is true with digital. But as any casual observer can tell you, consumers are not limiting themselves to a single engagement channel, instead they’re splitting their attention between marketing channels, where both print and digital coincide.
Imagine embracing digital and print as a unified front in digital messaging. Instead of starving one channel to feed another, look at how they interact with one another. Print still carries a large, targeted audience footprint; don’t forsake that user base completely. Get smart about your ad buys and marketing material with data. Data taken from digital ads is readily available, testable, repeatable and highly informative when it comes to understanding user engagement. I’ll show you how to set up your digital strategy to leverage your offline brand more efficiently and merge your messaging across platforms.
Following the morning presentation, we’ll break into groups to discuss common challenges and opportunities related to the interface of your digital and print advertising strategies. Each group will tackle a few tough questions, then we’ll share what we discovered with all attendees. This is a great chance to dig deep into your specific issues.
For more information, visit https://www.ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops.More Info