Details
February 17, 2026
10:00AM - 1:00PM
Group Travel Training & Collaboration Workshop for America 250-Ohio Trail Sites
Free for Sites Along any America 250-Ohio Driving Trail
Ohio History Center, Columbus
Group travel planners are actively looking for itinerary-ready stops. America 250-Ohio is about to put several Ohio driving trails in front of group buyers at the Heartland Travel Showcase being held in Owensboro, KY, in March. If your business is located along any America 250-Ohio driving trail, this is your moment to get “group-ready” and positioned to capture new bookings.
You’re invited
EPIC Group Travel Training & Collaboration Workshop for America 250-Ohio Trail Sites
Tuesday, Feb. 17 | 10 a.m. to 1 p.m. (lunch is included and parking is also free)
Ohio History Center | Columbus
Thanks to America 250-Ohio, participation is free for trail sites, making this an exceptional opportunity to access high-value group travel training and resources.
Why this workshop matters right now
America 250-Ohio will be promoting these driving trails to group buyers at Heartland in March:
- Ohio Air & Space Trail
- Ohio Creativity Trail
- Lake Erie to Ohio River Trail
- Ohio Innovation Trail
- Ohio Transportation Trail
This workshop helps you build the practical systems and messaging group planners need. You’ll be prepared to welcome more group tours, including school groups. You will learn how to make your site more appealing to educators, tour operators, and group leaders, ensuring your business becomes a must-stop destination for travelers exploring Ohio’s trails.
What you’ll gain in less than one day
You’ll leave with clear, usable best practices for:
- Group travel basics (how the group buying chain works, what planners expect)
- Designing an EPIC group experience that’s memorable and operationally doable
- Pricing + policies that protect your business while making booking easy
- Messaging that converts (what to say, how to package, how to stand out)
Registration includes on-demand training, too
When you register, you also receive the following after the workshop:
- Access to 11 short video modules (10 minutes each)
- Digital copies of all materials, including training materials for your team
- A library of best practices you can share with your team
NOTE: You must be one of the 350+ sites designated as part of at least one America 250-Ohio trail to participate.
Questions?
Reach out to Haley Martin, America 250-Ohio Project Manager, at haley@ohiotravel.org.
