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May 6, 2021
11:00AM-12:00PM

Webinar: Marketing That Brings Meetings

Online Webinar (Must Register)

Click Here to Register

Presented by Kimberly Vince-Cruz

This session will present findings from Destination Analysts’ latest edition of The CVB and the Future of the Meetings Industry—Marketing & Advertising Edition. Findings from this groundbreaking quantitative and qualitative study of meeting and event planners, in partnership with Destinations International, Miles Partnership and Digital Edge, cover the most significant and drastic changes planners anticipate for the industry in the next few years. In addition, attendees will learn about the desired role of destination marketing organizations in the meeting planning process, the marketing channels planners turn to most, and the top components meeting and event planners want in destination ads.

Key Takeaways:
- What’s ahead for the future of the meetings industry
- What’s ahead for the future of the meetings industry
- Tactical ways destination marketing organizations can apply these tactics to their marketing plan

About the Presenter:
Having spent the last decade conducting market research for destinations, the travel trade and meetings industry, Kim directs and implements the vision of all Destination Analysts’ research studies. Kim brings a wealth of experience to our clients—overseeing project launch, data collection and analysis for all research projects, from visitor profile and in-depth brand research to ROI and conversion studies. Kim is a sought resource in the industry for her expertise in DMO website usability, audience profile, analytics and conversion, and was recognized as one of California Travel Association’s “30 And Under” Tourism Emerging Leaders.

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2021-05-06 11:00:00 2021-05-06 11:00:00 America/Detroit Webinar: Marketing That Brings Meetings Click Here to Register Presented by Kimberly Vince-Cruz This session will present findings from Destination Analysts’ latest edition of The CVB and the Future of the Meetings Industry—Marketing & Advertising Edition. Findings from this groundbreaking quantitative and qualitative study of meeting and event planners, in partnership with Destinations International, Miles Partnership and Digital Edge, cover the most significant and drastic changes planners anticipate for the industry in the next few years. In addition, attendees will learn about the desired role of destination marketing organizations in the meeting planning process, the marketing channels planners turn to most, and the top components meeting and event planners want in destination ads. Key Takeaways:- What’s ahead for the future of the meetings industry- What’s ahead for the future of the meetings industry- Tactical ways destination marketing organizations can apply these tactics to their marketing plan About the Presenter:Having spent the last decade conducting market research for destinations, the travel trade and meetings industry, Kim directs and implements the vision of all Destination Analysts’ research studies. Kim brings a wealth of experience to our clients—overseeing project launch, data collection and analysis for all research projects, from visitor profile and in-depth brand research to ROI and conversion studies. Kim is a sought resource in the industry for her expertise in DMO website usability, audience profile, analytics and conversion, and was recognized as one of California Travel Association’s “30 And Under” Tourism Emerging Leaders. Online Webinar (Must Register)