Industry Insights
Updates 09/25/2026: Ohio's Travel Industry and Current Travel Research
Recent research shows that travel remains a priority despite rising costs, with travelers increasingly seeking value, immersive experiences and closer-to-home trips. Major events can also drive significant visitation and hotel spending. For Ohio, these trends highlight opportunities to promote affordable getaways, distinctive experiences and visitor-generating events.
Read More...Updates 09/11/2026: Ohio's Travel Industry and Current Travel Research
Attractions should use technology to support stories and physical experiences, not assume more technology creates engagement. DMOs should connect incentive planners with distinctive experiences. Business travel growing, but demanding greater value. Marketers should leverage later bookings, spontaneous road trips and AI-assisted planning.
Read More...Updates 08/21/2026: Ohio's Travel Industry and Current Travel Research
Attendance alone does not tell you whether visitors were actually engaged. Heritage visitors want to spend time together, and some of the most popular heritage experiences blend history with the outdoors.
Read More...Updates 08/14/2026: Ohio's Travel Industry and Current Travel Research
Canadian interest in U.S. travel is rebounding, but perceptions of safety and U.S. policies remain challenges. Travel confidence and budgets rebounded, but gas prices continue to shape road-trip decisions. Travelers are not simply looking for the lowest price. They expect destinations to prove their value.
Read More...Upcoming Events
Tue
10
2026
November 10, 2026
11:00AM - 12:00PM EST
Ohio Travel Talks: Resources for Historic Preservation
Online Conversation
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