WE ARE OTA
Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.
Tourism is big business in Ohio, generating $42 billion for our economy. In the past, TourismOhio has offered county destination marketing organizations (such as cvbs) the opportunity to purchase countywide or regional reports, showing more local impact. One Ohio Tourism Leadership Academy group explored who purchases these surveys and how the information is used.
Partnering with Historical Sites
Is it the responsibility of the travel industry to help protect historic attractions, or is this something sites should do on their own? According to one Ohio Tourism Leadership Academy (OTLA) group, the answer is simple. We are one industry with one voice. Sectors must work together in order to advance as one. This group explored ways the industry can help to preserve and promote historic attractions by recalling specific examples of collaboration and unison.
Marketing and PR Updates, Plans for the Future Discussed
The TourismOhio Advisory Board met yesterday at the offices of Cult Marketing. Appointed by the governor, advisory board members provide important industry feedback and insights to TourismOhio and the Development Services Agency.