WE ARE OTA
Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.
Learn More on this Topic at the 2016 Ohio Conference on Travel
Mary Cusick, Director of TourismOhio, leads the state’s efforts to market Ohio as a destination of choice. She has spearheaded the creation of the first-ever strategic plan for tourism in Ohio, drove the process for building a new TourismOhio website and worked with industry stakeholders and partners to develop a compelling, distinctive brand for Ohio. Mary will be covering the topic, “Who’s Who and What’s What? An Overview of Ohio’s Visitors’ Study” at the 2016 Ohio Conference on Travel. Get a sneak peak of the topic below, and make sure that you are registered for the 2016 Ohio Conference on Travel.
Learn About the Diversity and Opportunities Available within the LGBT Market
The LGBT (Lesbian, Gay, Bisexual and Transgender) market is growing. This community has received a large amount of attention within the travel industry because LGBT individuals travel one and a half more times than travelers outside of this demographic. If you are avoiding marketing acknowledgement to the LGBT community, then you are missing out on opportunities and jeopardizing your business’s hospitality image. Ensure that your business is adopting best practices and the proper training to be welcoming and hospitable to all people. Learn about this growing market and what it means to be LGBT-friendly.
Register Today to Learn About the 2017 TourismOhio Co-Op
Don’t miss out on your opportunity to grow your advertising budget for FREE! As an Ohio travel destination or attraction, you can take advantage of a great opportunity to request up to $25,000 in state-matching funds to promote your business in 2017 by participating in TourismOhio’s Co-Op Advertising Program. For every dollar you invest in the co-op, TourismOhio will match dollar-for-dollar up to $25,000!