WE ARE OTA
Representing Ohio’s $40 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants, and suppliers.
Talking Points Shaped to Support Restoration and Protection
A clean and healthy environment improves the traveler experience, and news stories about environmental issues pollute potential travelers' perceptions. These are among the top reasons why the travel industry should care about the environment. The Ohio Travel Association learned more about how to communicate the importance of a healthy Great Lakes during a recent workshop hosted by Healing Our Waters-Great Lakes Coalition.
Increased intent to travel and low gas prices among the signals
The leisure travel market is booming. In a 2016 study conducted by Destination Analytics, results show that 34% of Americans plan to increase their leisure travel spending in the next 12 months. The report highlights important trends that will lead the industry into an even stronger foothold throughout the next year.
Summit Held April 18
On April 18, TourismOhio gathered at the statehouse with travel industry leaders. Progress on TourismOhio's strategic plan, Plan2Win, was shared.