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Interview with Barbara Wold, Customer Experience Expert and Speaker at the Ohio Conference on Travel

Barbara Wold is known internationally for her speeches and topics related to the tourism and hospitality industry, specifically retail and consumer markets. Barbara will be speaking at the upcoming Ohio Conference on Travel.

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Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.


Latest News


OTLA Group Project Highlight: Examining the Role of Tourism in Historic Preservation

Partnering with Historical Sites

Is it the responsibility of the travel industry to help protect historic attractions, or is this something sites should do on their own? According to one Ohio Tourism Leadership Academy (OTLA) group, the answer is simple. We are one industry with one voice. Sectors must work together in order to advance as one. This group explored ways the industry can help to preserve and promote historic attractions by recalling specific examples of collaboration and unison.


TourismOhio Advisory Meeting Held July 15

Marketing and PR Updates, Plans for the Future Discussed

The TourismOhio Advisory Board met yesterday at the offices of Cult Marketing. Appointed by the governor, advisory board members provide important industry feedback and insights to TourismOhio and the Development Services Agency.


New Pokémon GO Encourages Travel

How to Add Stops, Report Unsafe Stops and Leverage Business

Unless you’re living under a rock, you’ve either heard about the Pokemon craze or witnessed some of your guests glued to their mobile phones more than usual. Launched just a week ago, Pokemon Go has already surpassed Twitter in the number of daily users and has already doubled the level of Snapchat engagement. Like it or not, this virtual reality scavenger hunt is having an impact on the travel industry.

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Director of Marketing and Visitor Experience

Franklin Park Conservatory and Botanical Gardens


Director of Communications

Cincinnati USA CVB


Marketing Director

Experience Columbus