WE ARE OTA
Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.
Tips for Creating Exceptional Experiences, Marketing the Heritage Experience, and Connecting to Ohio's Travel Industry
Ohio's heritage is rich, steeped in inspiring stories and authentic places around every bend. To connect those who manage some of these amazing stories with the travel industry, the Ohio Travel Association worked with some of our state's heritage sites at the Ohio History Connection Annual Meeting last week. Thinking about how we create and market authentic Ohio products, we came up with the reminder to PAUSE and to think about Ohio's exceptional experiences.
Helping Members Build Reputation & CVBs Build Relationships
With a decline in traditional travel website usage, a demand for user-generated content and the rising importance of reputation management, one OTLA group focused on developing a creative design for a mobile app. This app could be used to build relationships among partners by forging reviews across social media platforms all in one easy-to-use app. Using TripAdvisor as a case study, the group even went as far as to provide engaging photos of the potential app as well as pricing information.
Interested in serving the industry as a member of the Ohio Travel Association (OTA) board? Nominations are due Aug. 2 to be on the slate for consideration at the OTA Annual Meeting (Oct. 27) during the Ohio Conference on Travel.