Complete Story
02/03/2023
Updates 02/03/2023: Ohio's Travel Industry and Current Travel Research
SPORTS TOURISM SHOWS A LARGE INCREASE OVER THE LAST TWO YEARS
Key findings from Longwoods International and Sports ETA:
- Sports tourism is one of the fastest growing sectors in the tourism industry. In 2021, sports tourism nationally accounted for $39.7B in direct spending, $12.9B in tax revenue, and $91.8B total for economic impact.
- Public perception of sporting events show to be stronger than the last survey conducted by Longwoods International in 2020:
- 60% of respondents agree that youth and amateur sporting events benefit their local economy. This an increase of seven percentage points from 2020.
- 54% of respondents reported these events improved their quality of life within their respective community.
- 57% of respondents reported they support hosting college and professional sporting events; 58% said they support hosting outdoor sporting events in their community.
- Generation Z has made the largest jump in understanding the importance of sporting events:
- 50% said they realize the economic benefits of youth/amateur sporting events. This is up 19 percentage points from 2020.
- 44% said they realize the community quality of life related to youth/amateur events. This is up 12 percentage points from 2020.
- 45% said they support hosting collegiate and professional sporting events. This is up 15 percentage points from 2020.
- 49% said they support hosting outdoor sporting events. This is up 21 percentage points form 2020.
AMERICANS CONTINUE TO PREFER SOME CULTURAL ORGANIZATIONS OVER OTHERS WHEN COMPARED TO PRE-PANDEMIC LIFE
Key findings from IMPACTS, published Feb. 1:
- Outdoor recreation, parks, zoos, aquariums, and gardens continue to outperform other types of cultural activities.
- Interest in visiting museums is showing an increase over 2019, but researchers caution that museum-goers also have many options for their spare time. There's more competition out there, so marketing is important.
- There appears to be greater interest in art and history museums than for science and children's museums right now.
- There is a renewed interest in some people becoming regular visitors to museums again.
- These redistributions of demand may be the “new normal” for the next few years.
