Travel Research Round-Up for this Week
What travelers are thinking, doing and needing changes constantly. To help you make sense of the research findings each week, the Ohio Travel Associations provides this one-page summary.
Travel Sentiment
AMERICANS’ RESPONSE TO PRESIDENT BIDEN’S PLAN FOR VACCINATIONS; TRAVELERS BEGIN TO BOOK TRIPS
Key findings from Destination Analyst fielded Mar. 15:
- American travelers’ response to President Biden’s announcement of the vaccination vison for America was a record number saying that the COVID vaccines are safe, a record number of parents saying they will get their children vaccinated, and a record number saying they have planned a trip specifically in anticipation of vaccines.
- As of Mar. 14:
- 70.9% feel the COVID-19 vaccines are safe.
- 42.9% have made travel plans specifically in anticipation of vaccines.
- 61.9% have or definitely will take a COVID-19 vaccine.
- 43.5% have felt jealousy of other who have been vaccinated.
- Americans’ optimism about the course of the pandemic is up 40% since the start of the year with 60.3% feeling things will get better in the next month.
- COVID continues to be top-of-mind and should not be discounted in travel messaging. 43.2% of spring break travelers said they are “very concerned” about contracting they virus on their trip.
- Over 70% of American travelers dreamt of or planned travel in the past week.
- 15.0% of American travelers said they made travel reservation and/or bookings in the last week, largely for hotels and airline tickets.
- One-third of Americans traveling in the next three months will be visiting urban destinations.
- 74.3% say safety still remains on top for them as they consider cities as a place to visit.
- Americans are returning to a comfort with tourism closer to home. 52.1% now feel comfortable going out for leisure activities within their own community.
