Details
 

04/21/2021

Marketing Manager

Ashtabula County Visitors Bureau

Looking for an office job that gets you out of the office? Does your dog have more Instagram followers than some of your friends? Are you customer-service oriented? Able to listen to others and offer solutions to meet their needs? Are you Ashtabula County’s biggest fan?

Upbeat, creative individuals will be considered. Send resume and cover letter with salary requirements to steph@visitashtabulacounty.com, SUBJECT: Marketing Manager

 

JOB DESCRIPTION:

 

Join one of Ashtabula County’s fastest growing industries: Travel and Tourism. The Ashtabula County Convention & Visitors Bureau is searching for a Marketing Manager to promote Ashtabula County and the surrounding region to attract overnight guests. Ideal candidate can evidence experience in a variety of communication platforms and the ability to execute multi-faceted marketing strategies.

Outside-of-the-box thinking and a solutions-driven attitude required.

 

RESPONSIBILITIES:

 

  • Develop and execute CVB marketing campaigns
  • Manage and improve upon all social media platforms and website content, ensuring content is frequent, fresh, compelling, and consistent
  • Professionally represent the CVB around the community and within the industry
  • Maintain a high level of concentration and attention to detail with ability to multitask
  • Organized to meet deadlines and make decisions within the framework of established goals
  • Identify experiences and events most appealing to visitors
  • Understanding of audience demographics and effective tools to penetrate different markets
  • Support in the development of ambitious social media calendar and content creation
  • Work in tandem with staff and members to create FAM experiences
  • Interact with members, communicating CVB opportunities and understanding their needs
  • Apply creative thinking and initiative to analyze performance metrics
  • Organize and direct shoots with photographers and videographers
  • Communicate with media partners and make recommendations for ad choices
  • Gather and maintain library of high-quality photographs
  • Create monthly e-newsletters for members and general public
  • Respond to all customer inquiries (in physical & virtual office) in a timely and courteous fashion
  • Engage visitors in an enthusiastic manner, offering suggestions based on their interests
  • Meet with members regarding co-op and travel guide advertising
  • Engage key influencers with messaging related to strategic goals
  • Travel Guide planning and execution
  • Monitor trends and maintain current best practices
  • General office operations: phones, paperwork, assisting guests, filling requests, mailings, etc.
  • Maintain informational tools to connect the interests of consumers to area products/services
  • Deliver Travel Guides as needed
  • Assist with day-to-day operations in the information center

 

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

 

  • Degree or equivalent experience in Marketing, PR, Hospitality or Communications preferred
  • Minimum 5 years’ experience demonstrating a marketing skillset
  • Interest in travel industry with a visible and infectious attitude of hospitality
  • Creative, energetic, and passionate, and can translate that energy into an authentic message that supports a positive image of Ashtabula County
  • Ability to work in a team environment and provide creative solutions to
  • Self-motivated, able to work without direct supervision, and eager to be challenged and initiate projects and opportunities
  • Possess a valid driver’s license, some travel throughout the county required
  • Must read, write, speak, and understand English well
  • Requires sitting, standing, walking, bending, stooping, squatting, kneeling, pushing, pulling, seeing, hearing, and speaking
  • Must be able to lift 25+ pounds
  • Proficiency in Microsoft Office required
  • Proficiency in design software a plus
  • Experience in graphic design, web content management and/or photography a plus

 

**This job description represents general duties and is not intended to be all-inclusive

 

40 hours/week flexible schedule

full benefits available

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