Details
 

09/11/2025

Marketing & Development Specialist

Knox County Convention & Visitors Bureau

The Marketing & Development Specialist identifies opportunities and implements strategies to expand the Knox County Convention and Visitors Bureau marketing strategy. The Marketing & Development Specialist work drives Knox County to be a premiere destination in Central Ohio, while directly impacting economic and tourism development.

This is a full-time salary exempt position reporting to the Knox County Convention & Visitors Bureau Executive Director and the Board of Directors.

Principle Duties, Responsibilities, and Oversight

Marketing Strategy

  • Assist Executive Director in developing and executing an annual marketing strategy. Review and recommend marketing tool(s) and determine appropriate channels/campaigns for audience(s).
  • Develop and write content/copy for various publications/platforms.
  • Coordinate print needs for marketing materials.
  • Develop and coordinate public relations locally, regionally, state-wide and beyond.
  • Measure effectiveness, KPI’s and ROI of marketing activities/investments.

Partner Relations

  • Develop and create tool kits, resources and learning opportunities for partners.
  • Collaborate on materials that partners may utilize and leverage to increase brand awareness.
  • Develop and coordinate itineraries, meetings and group tour needs for partners, planners and groups as requested.
  • Attend and represent Knox County CVB at trade shows, state, local and industry-wide events.

Web + Digital

  • Assist Executive Director to develop digital marketing campaigns in tandem with local partners, Tourism Ohio or other regional partners.
  • Assist Executive Director in managing website content, updates, and monitor activity. Coordinate updates with website agency and
  • Develop social media content calendar and manage social strategies on Facebook and Instagram.

Photography + Video

  • Assist with photoshoot or content gathering for web, visitor guide, social and marketing campaigns.
  • Manage and coordinate any video production for social, marketing campaigns and other projects.

Visitor Center + Office

  • Supervise daily responsibilities and tasks of additional marketing staff and/or interns.
  • Provide information, assistance, and services to inquiries (online, phone or in-person).

Knowledge, Skills, and Abilities

  • Bachelors in marketing, communications or 2-5 years’ experience in related fields, including marketing, advertising, community development or graphic design.
  • Exceptional copywriting and grammatical skills.
  • Experience with planning, and project management.
  • Experience with various social media platforms and applications.
  • Experience with budget preparation and proven ability to work within a budget.
  • Employee management and supervision experience.
  • Knowledge and familiarity with Knox County or regional tourism.
  • Must be creative, self-motivated, confident, energetic, collaborative and provide exceptional, high-quality customer service.
  • Experience with Website management or development.
  • Experience with Hubspot and/or newsletter distribution platforms.
  • Proficient in Microsoft Suite
  • Proficient in Canva Design or Adobe Design.

Job Details:

  • Full-time, Salary, Exempt
  • On-site at the CA&C Visitor Center, 501 South Main Street, Mount Vernon, Ohio
  • Paid Holidays
  • PTO
  • Health, Vision and Dental Insurance

To Apply:

Please send your resume, cover letter and an example of your work to Olivia Toth at  marketing@visitknoxohio.org by Wednesday, October 8th.

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