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June 30, 2021
11:00AM-12:00PM

Webinar: Investing in a Paid-First Social Strategy

Online Webinar (Must Register)

Click Here to Register

Presented by Joe Vargo, Quest Digital

Session Description:
Leisure industry marketers are under immense pressure to bring visitors back after a long period of dormancy, and compelling content is always a key driver in spurring visitation. However, the social media landscape is as cluttered with messages as it has ever been. The days when social posts went viral without much effort are over, and the only way you can ensure your stories are seen by your own audience is to pay to promote them. As much as we may want to avoid it, investing in a paid-first social media strategy is an efficient way to get your messages to the right audiences. Using a campaign planning template that will be provided to you prior to the workshop, you’ll be able to walk away from this session with a roadmap for your first paid-social strategy.

Key takeaways:
- Learn how to convince your decision makers to invest in a paid-first social strategy
- Leverage Facebook and Instagram's ad platform to target the right content to the right audience
- Measure return on investment in dollars and time compared to unpaid social marketing
- Learn how to build a social media budget under your paid marketing line item.

About the Presenter:
Joe recently joined Quest Digital as Digital Strategy Manager. He has previously served in destination marketing roles for Experience Columbus and TourismOhio since 2004, handling social media, digital marketing, advertising, public relations, and web strategy.

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2021-06-30 11:00:00 2021-06-30 11:00:00 America/Detroit Webinar: Investing in a Paid-First Social Strategy Click Here to Register Presented by Joe Vargo, Quest Digital Session Description:Leisure industry marketers are under immense pressure to bring visitors back after a long period of dormancy, and compelling content is always a key driver in spurring visitation. However, the social media landscape is as cluttered with messages as it has ever been. The days when social posts went viral without much effort are over, and the only way you can ensure your stories are seen by your own audience is to pay to promote them. As much as we may want to avoid it, investing in a paid-first social media strategy is an efficient way to get your messages to the right audiences. Using a campaign planning template that will be provided to you prior to the workshop, you’ll be able to walk away from this session with a roadmap for your first paid-social strategy. Key takeaways:- Learn how to convince your decision makers to invest in a paid-first social strategy- Leverage Facebook and Instagram's ad platform to target the right content to the right audience- Measure return on investment in dollars and time compared to unpaid social marketing- Learn how to build a social media budget under your paid marketing line item.About the Presenter:Joe recently joined Quest Digital as Digital Strategy Manager. He has previously served in destination marketing roles for Experience Columbus and TourismOhio since 2004, handling social media, digital marketing, advertising, public relations, and web strategy. Online Webinar (Must Register)