July 8, 2020
Webinar: The New Normal of the Travel Consumer Journey
Kelsey Baclawski and Tracy Douds, Dispatch Media Group
Online Webinar (Must Register)
Webinar: The New Normal of the Travel Consumer Journey | Kelsey Baclawski and Tracy Douds, Dispatch Media Group
July 8, 10 a.m. EST
Kelsey and Tracy will focus on what is going to be the "new norm" for travelers and will provide data on the consumer journey for the travel industry. They will educate on a various digital tactics to drive their messaging to engage travelers. Kelsey and Tracy will bring USA Today data (now part of their company) to show how consumer behavior is changing and will be impacted by COVID-19 and will feature case studies that have worked well for travel clients in Ohio and in other markets across the country.
Kelsey is a Senior Digital Specialist at LOCALiQ Columbus part of The Columbus Dispatch and Gannett. She has over 6 years of digital marketing experience and working with clients to ensure their advertising and marketing plans are successful. Travel and Entertainment are two industries she focuses in and serves on the OTA Marketing/PR Committee. She is Google Analytics and Google Ads Certified. Kelsey lives in Columbus, Ohio with her husband Matt, daughter Lillian, and cat Cheddar.
Tracy is a Senior Marketing Strategist specializing in Travel and Tourism, Entertainment and Restaurant categories at LOCALiQ Columbus partner of The Columbus Dispatch and Gannett. Tracy has over 25+ years of marketing and advertising experience in all media including radio, TV, billboard, promotions, print and digital. Tracy is a proud graduate of the Fisher School of Business at The Ohio State University and a huge fan of Buckeye sports.