Marketing Director

Visit Grove City

Summary: Visit Grove City is now recruiting for a full-time Marketing Director. The Marketing Director is responsible for the development and implementation of marketing strategies and programs.

Essential Responsibilities: 
- Responsible for the development and execution of comprehensive marketing plans, strategies, and campaigns and corresponding budget to promote Grove City to the tourism market.

- Manage implementation of digital strategy, which includes social, website, blog, digital advertising, email, and more. Keep up-to-date with industry trends.

- Represent Visit Grove City at industry meetings, local events, and conferences.

- Represent Visit Grove City at tradeshows, develop follow-up materials, track and respond to leads, and create recap reports after each tradeshow.

- Develop regular marketing reports outlining progress towards marketing goals and objectives and present to Executive Director and Board of Trustees.

- Identify best markets for group sales and develop experiential tourism product around those markets.

- Maintain website content, update calendar of events, and post blogs regularly. Knowledge of Wordpress a plus.

- Develop RFPs and lead or advise on selection process of outside vendors.

- Responsible for maintaining deadlines for all marketing initiatives.

- Plan and conduct familiarization (FAM) tours and site visits that sometimes require evening and weekend availability.

- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

- Become a Certified Tourism Ambassador (CTA) and facilitator through Experience Columbus; assist the Executive Director in facilitating the program for Grove City tourism partners and others throughout Central Ohio.

- Develop new partnerships and networking relationships while maintaining current relationships with industry partners to further Grove City’s tourism economy. 

Other Responsibilities: 
- Field a variety of inquiries regarding the Grove City area via phone, website, and walk-ins to visitors center.

- Assist with preparation of welcome bags for visitors to the area; procure items to include in welcome bags by working directly with local businesses.

- Assist with preparation and mailing of brochures, flyers, etc. as needed.

- Assist with general office duties, restock supplies, light cleaning, and other duties as assigned.

- Attend board meetings and committee meetings as requested.

Skills and Abilities: 
- Ability to maintain agency confidentiality standards.

- Must be able to work under short-term deadlines and work under stress.

- Must be a self-starter that can work both independently and under the direction of the Executive Director.

- Must possess the ability to work in a fast-paced environment. Must be able to prioritize tasks, handle multiple tasks simultaneously. Must be detail oriented.

- Must be able to effectively communicate verbally, visually, and in written form.

- Must be able to occasionally lift up to 40 pounds.

- Must be able to walk, stand, and sit for long periods of time.

- Must be able to stoop, kneel, and bend.

- Reading and writing proficiency in English is required.

- Must possess good common sense, reasoning, judgment, problem-solving, and analytical skills.

- Must be flexible and adaptable.

- Must be able to read, analyze, and interpret data.

- Intermediate to advanced computer application skills in Microsoft Office and other enterprise software preferred.

- Some overnight travel and evening and weekend availability required.

Education and/or Experience: 
- Bachelor’s degree from accredited college/university; and/or 3-4 years related experience or training; or an equivalent combination of education and experience is required, preferably in marketing or communications

- Working knowledge of Grove City and the destination marketing industry preferred.

Qualified candidates should send a cover letter, résumé, and references in a PDF format to Amanda Davis, Executive Director at Applications will be accepted until the position is filled. Visit Grove City, The Grove City Area Convention and Visitors Bureau, is a private notfor-profit 501(c)6 organization and an equal opportunity employer.

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