Updates 07/11/2025: Ohio's Travel Industry and Current Travel Research

AMERICANS SHARE THE LEVEL OF SERVICE THEY EXPECT IN 2025. AI IS BECOMING MORE PROMINENT IN THE TRIP PLANNING PROCESS.

Key findings from Longwoods International, fielded June 3:

Compared to Aug. 2024, travelers are more likely to use ChatGPT or a similar software when planning a trip:
- In Aug. 2024, 34% of travelers reported they were somewhat or very likely to use AI software in the trip planning process. In June 2025, this increased to 40%
- In the last six months alone, 25% of travelers reported using AI in the trip planning process, increasing from 19% in Aug. 2024.
Concerns about inflation, gas prices, airfare costs, and personal finances are less likely to impact travel decisions in June 2025 compared to the previous month.
- Concerns on inflation decreased from 31% to 27%
- Concerns for gas prices decreased from 23% to 17%
- Concerns for airfare prices decreased from 31% to 26%
- Concern for personal financial situations decreased from 31% to 28%
Workations aren’t a thing of the past; however, Americans report they do not plan to work remotely while away from home. In November 2023, 15% of American travelers planned to work while away from home; this has decreased to 12% in June 2025.
In November 2023, 55% reported they do not plan to work remotely while away. This increased to 60% in June 2025.
Majority of Americans are expecting the same level of service as before the pandemic, slightly increasing from 62% in Aug 2024 to 66% in June 2025.
- 18% expect a lower level of service than before the pandemic compared to 22% in Aug. 2024
- 16% expect a higher level of service than before the pandemic compared to 17% in Aug. 2024