05/23/2025
Updates 05/23/2025: Ohio's Travel Industry and Current Travel Research
AMERICANS SHARE WHERE AND WHAT THEY PLAN TO DO FOR TRAVEL IN THE NEXT SIX MONTHS. PLUS, AMERICAN TRAVELERS SHARE THEIR INTENT TO VISIT CANADA IN THE NEXT 12 MONTHS.
Key findings from Longwoods International, fielded May 6:
- While thinking about their travel plans in the next six months, Americans share what they plan to do on their upcoming trip:
- Visit family and friends (47%)
- Go to a beach/waterfront (44%)
- Take a road trip (40%)
- Americans also respond to which activities they plan to do while on their upcoming trip. The most popular responses include visit a cultural institution (24%), visit amusement or theme park (21%), go on a hike or bicycle ride (19%), and go to a winery, brewery, or distillery (18%).
- 31% of respondents said inflation, airfare prices, and personal financial situation still greatly impact their travel decisions.
- Majority of Americans plan to spend the same amount of money as they did last summer (53%). However, 22% plan to spend less and 25% plan to spend more.
- Americans share their plans to visit Canada in the next 12 months:
- 9% said they intend to visit Canada and have booked their trip.
- 11% said they intended to visit Canada but have recently canceled their plans.
- 24% said they intend to visit Canada but have not yet booked their travel.
- 56% never intended to visit Canada in the next 12 months.