03/29/2024
Updates 03/29/2024: Ohio's Travel Industry and Current Travel Research
VISITORS INTEND TO TRY NEW ATTRACTIONS IN 2024 AND SKIP THE ONES THEY SAW IN 2023. ECONOMIC SITUATION MAY RESULT IN SHORTER TRIPS WITH BUDGET-FRIENDLY ACTIVITIES.
Key findings from PGAV’s Voice of the Visitor report, published March 2024:
- Visitors increasingly plan to visit attractions in 2024.
- Attractions they intend to visit include the following:
- 57% plan to visit historic sites
- 53% plan to visit national/state parks
- 50% plan to visit a zoo/animal attraction
- 50% plan to visit history museums
- 47% plan to visit theme parks
- However, intent to visit the same attraction they experienced last year fell from 69% in 2023 to 67% in 2024.
- Among those who expect the economy to improve, this is how they plan to travel:
- Will take longer trips (27%)
- Planning a bucket list trip (23%)
- Investing in annual passes/memberships (20%)
- How will they change their travel plans if the economy takes a downturn?
- Taking shorter weekend trips (29%)
- Finding budget-friendly activities (28%)
- Traveling off-peak season (27%)
- The top motivators for travelers include wanting to enjoy a relaxing environment (36%), spending time with family and friends (28%), and escaping from their daily routine (27%).