02/23/2024
Updates 02/23/2024: Ohio's Travel Industry and Current Travel Research
PERSONAL FINANCIAL SITUATIONS DECREASES IN INFLUENCING TRAVELERS DECISIONS TO TRAVEL IN THE NEXT SIX MONTHS; CHAT GPT AND GENERATIVE AI AS TRAVEL PLANNING TOOLS ARE GROWING SLOWER IN POPULARITY THAN SOME ORIGINALLY THOUGHT.
Key findings from Longwoods International, fielded Feb. 7:
- Concerns about personal financial situations significantly impacting American travelers' travel in the next six months have decreased. Now, only 26% of American travelers say this greatly affects their travel decision, compared to 29% in Jan. 2024.
- Inflation greatly impacts Americans' decisions to travel in the next six months, remaining the same as Jan. 2024 at 26%.
- As for the motivation for leisure travel, American travelers said relaxation (21%), a fun time (18%), spending time with immediate family/children (16%), and spending time with friends and relatives (16%) are among the top motivators for leisure travel.
- Though Generative AI and Chat GPT are growing in popularity as tools, they are growing slower as travel planning tools than some initially thought. Only 14% of American travelers reported using Chat GPT in their trip-planning process in the last six months.