Updates 01/26/2024: Ohio's Travel Industry and Current Travel Research

LONGWOODS INTERNATIONAL STUDY SHOWS CAUTIOUS OPTIMISM FOR THE NEW YEAR

Key findings from Longwoods International, fielded Jan. 10:

According to the latest Longwoods International Tracking study, 92% of American travelers plan to travel in the next six months. This number is close to record highs of the last twelve months.
Although Americans are looking to travel, inflation weighs heavy on their minds. 29% of travelers reported concerns about their personal financial situation would greatly impact their travel in the next six months. This percentage is the highest number in a year.
Similarly, the percentage of travelers that reported their future travel would be greatly impacted by transportation costs increased 10%, up to 29%, from November to January.
It is important to understand how inflation and financial situations affect potential travelers so you can better cater to the audience that is highly willing to travel, but wary of what it means for their pocketbooks.