Updates 11/17/2023: Ohio's Travel Industry and Current Travel Research

AAA NEWSROOM SHARES THANKSGIVING TRAVEL FORECAST

Key findings from AAA Newsroom, published Nov. 13:

AAA projects 55 million travelers will head 50 miles or more from home between Nov. 22 and 26 for the Thanksgiving holiday.
Compared to 2022, the travel forecast has increased 2%.
It is forecasted that 49 million travelers plan to travel by automobile. This makes road travel the most popular way of travel for Thanksgiving in 2023, growing almost 2% from 2022-23.

MOST COMMON USES OF AI IN CREATING VIDEO CONTENT, HOW VIDEOS ARE USED AND WHERE THEY ARE POSTED

Key findings from Content Marketing Institute, published Nov. 8:

Video has continued to be an important piece of marketing. In fact, in the last year alone 67% of marketers say video has become more important in their business.
77% of respondents said they use videos mostly for social media. Other uses included were:
- Branded stories like short films (61%).
- How-to videos (54%).
- Interviews with influencers (54%).
As for which type is most effective, 54% of marketers say social media videos deliver some of their best results. But where are they posting these videos?
- 79% post to YouTube most often.
- 76% post to LinkedIn most often.
- 72% post to Facebook most often.
- 71% post to Instagram most often.
- 38% post for X (formally Twitter) most often.
- 28% post for TikTok most often.
69% of marketers say they produce videos in-house vs 21% who are outsourcing.
Though AI is on top of most marketers’ minds, only one in five (or 18%) of marketers use AI to assist with video creation and one in three plan to use AI for video content in the next year.
However, among those marketers who are using AI, they primarily use it for making video scripts (69%). Marketers report doing this because of its time saving abilities (84%).