03/17/2023
Updates 03/17/2023: Ohio's Travel Industry and Current Travel Research
NEW RESEARCH SHARES WHAT MAKES CUSTOMERS DISSATISFIED AT EXHIBIT- AND PERFORMANCE-BASED ORGANIZATIONS POST PANDEMIC
Key findings from IMPACTS, published March 15:
- For exhibit-based organizations, poor customer service, parking issues and access issues topped the fast-growing reasons for dissatisfaction in 2022 compared to 2019.
- For performance-based organizations, other rude patrons or guests, poor customer service and parking issues grew the fastest during the same time period.
- Researchers suggest that the growing competition for out-of-home leisure activities may be contributing to increased sensitivities among people who have had a negative guest experience.
- Poor customer service is high on the charts for both exhibit-based and performance-based organizations. One positive experience can turn the scales the other direction, so researchers emphasize the need to continue staff training.
THOUGH ECONOMIC CONCERNS CONTINUES, THE AMERICAN TRAVELER FEELS TRAVEL IS A HIGH PRIORITY IN HOUSEHOLD SPENDING THIS YEAR
Key findings from Destination Analyst, fielded Feb. 2023:
- On a scale of “extremely high priority” to “no priority”, Americans share how they expect to spend their income in the next 12 months.
- 35% of American travels say domestic travel is a high or extremely high priority in their household spending for 2023.
- 32% say the same for food and dining
- 18% say the same for entertainment, while 14% of American travelers reported they will be prioritizing luxury travel in their household spending.
- The American traveler reports they will have 15.9 days available to leisure travel in 2023.
- Though Americans are prioritizing travel in 2023, financial concerns are still impacting their decisions, with 39% of American travelers saying travel prices are too high right now and 36% say gas is too expensive.
- Though economic concern continues, American travels show they feel somewhat better off financially than they did a year ago.
SPRING BREAK SEASON IS HERE. FIND WHERE AMERICANS PLAN TO TRAVEL THIS SEASON; WHILE OVER A MAJORITY SAY COVID NO LONGER IMPACTS PLANS, 30% CONTINUE TO CHANGE PLANS DUE TO PANDEMIC
Key findings from Longwoods International, published March 7:
- With spring break season underway, intent to travel has heightened, with 26% of Americans reporting their next trip will be in the next 60 days.
- Visiting friends and family continues to be at the top for why Americans are traveling.
- 45% of Americans say their next trip will be to visit friends and family.
- 37% report their next trip will be a domestic leisure trip, without friends and family.
- American travelers report what they plan to do on their next trip:
- 41% said shopping.
- 38% said visit a city.
- 38% said visit a beach.
- 36% said take a road trip
- 29% said to visit a national/state park.
- 57% of Americans now say COVID-19 no longer has an influence on making travel plans. However, 30% do continue to change their plans due to the pandemic.