Director of Sales & Services

Zanesville-Muskingum County Chamber of Commerce and CVB

Position: Director of Sales & Services

Reports to: CVB Director/VP Chamber of Commerce

Position Description

The Director of Sales & Services will provide leadership and direct the sales and services efforts of the Zanesville-Muskingum County Convention and Visitors in conducting the following:

Actively promote the Zanesville-Muskingum County area as a leisure, convention, meeting, seminar, trade show, sports and motor coach destination through personal contact, telephone calls, direct mail, sales blitzes, and industry trade shows.
Maintain a working knowledge of Zanesville-Muskingum County area hotel/motel/meeting facilities/venues and attractions and maintain close contacts with their sales personnel for exchanging information and ideas.
Develop, coordinate and implement strategies to ensure bookings of travelers – leisure, group, sports, and meeting.
Inform organization/association executives of the type and extent of service provided by the convention and visitors bureau staff.
Identify, recruit and encourage local people affiliated with various regional, national, and international organizations to hold future meetings in the Muskingum County area.
Invite key decision makers to Zanesville-Muskingum County for site visits and familiarization tours.
Maintain familiarity with competing areas that impact the Bureau’s ability to promote Zanesville-Muskingum County.
Represent the Bureau at selected and targeted industry meetings and trade shows and follow-up on leads generated at these functions within 30 days with leads ranked.
Serve on industry boards and committees as requested to gain exposure within the industry.
In conjunction with the CVB Director produce annual marketing plan and work plan for Zanesville-Muskingum County Convention and Visitors Bureau outlining specifics sales and marketing objectives and priorities for participation in tradeshows, FAMs, etc.
Conduct monthly tourism industry meetings to monitor the state of the local industry – who is traveling here, why are they traveling here, what are the needs of the industry. Submit recap to CVB Director.
Establish specific goals and track performance. Meet monthly (at minimum) with CVB Director to assess achievement of goals.
Develop various marketing pieces with the goal of attracting visitors to the area.
Prepare monthly, quarterly and annual reports on sales/services activity and performance. Insure their timely submission.
Monitor the preparation and follow-up action and assess the effectiveness of all sales/services programs, including individual sales trips, attendance at industry meetings/trade shows, FAMs, sales blitzes, etc. and recommend follow-up action to CVB Director.
Participates in various events that are spearheaded by the CVB including but not exclusive to – A Storybook Christmas and the Y Bridge Arts Festival.

Position Requirements

Education:

College degree preferred.

Skills:

Ability to communicate in a clear, concise manner; develop and implement comprehensive sales programs; motivate a group of volunteers of varying skills and personalities; and organize annual sales effort.
Ability to work well with others and work well independently.
Ability to use computer.
Ability to travel.
Ability to create marketing materials and utilize social media for work related purposes.

Industry Associations and Organizations

Maintains memberships and actively participates in meetings, conferences and trade shows related to position.

Projects

Responsible for complete planning, execution and follow-up of certain projects as assigned by the CVB Director including but not limited to the timely completion of monthly, quarterly and annual reports.

Other Relevant Aspects of Position

Requires varied hours and travel for meetings, trade shows, etc. Weekend work and irregular hours may be required. Other duties as assigned.
Ability to travel by air, drive a vehicle and maintain a valid driver’s license throughout employment.

Other Duties and Responsibilities

Organize and execute familiarization tours, client events and trade shows in assigned market.
Organize and schedule individual appointments on sales missions.
Travel for sales calls, industry tradeshows and membership organizations required throughout the year.
Perform sales prospecting, client development, lead production and maintenance of CRM.
Participate and generate new business lead opportunities through industry events/tradeshows, sales calls and networking.
Keep current on area venues and vendors (i.e., events, restaurants, attractions, etc.)
Prospect for potential customers and events through industry-specific resources.
Work closely with Zanesville - Muskingum County venues to educate them on market-specific priorities and needs.
Effectively manage individual travel budget and report all expenses in a timely and accurate manner within Zanesville - Muskingum County CVB policy guidelines.
Represent Zanesville - Muskingum County through active involvement in industry organizations (locally and out-of-market) at a leadership level.
Adhere to auditing procedures.
Travel to industry tradeshows, educational functions and sales trips to promote Zanesville - Muskingum County as a destination; to market-specific prospects and clients. Post tradeshow/appointments and follow-up through multiple marketing resources.
Develop and maintain annual budget for travel, tradeshows, familiarization tours, sales travel/missions/blitzes, client events, etc.
Provide account updates, trip reports and sales activity reports on a regular basis.
Produce monthly newsletter and marketing materials to attract visitors to the area.
Coordinate ad sales, production and development of annual visitors guide.

Please email resumes to Kelly Ashby at kashby@zmchamber.com

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