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10/01/2021

Update 10/01/21: Ohio's Travel Industry and the Coronavirus (COVID-19)

KEEP YOUR ONLINE ENGAGEMENT STRATEGIES IN PLACE DESPITE BEING OPEN FOR VISITATION

Key findings from IMPACTS Experience fielded in September 2021

Impact Research studies visitors to exhibit-based organizations (museums zoos, aquariums, gardens, historic sites, science centers, etc.) as well as performance-based organizations (theaters, symphonies, dance companies, etc.)

More people are engaged with attractions online now than before or during the height of the pandemic.

Visitors have higher expectations now, as difficulty purchasing tickets online is increasing as a barrier to attendance, as well as lack of response on social media.

Engagement with paid online strategies dropped, but that could be due to fewer investments by attractions because of budgetary constraints.  

While website content pre-pandemic may have focused on why and how to visit in person, during the pandemic, content shifted to mission-focused content and activities to position attractions as “more than just attractions.” The authors recommend that future online content should serve both purposes and that organizations develop engagement plans for both onsite and online visitors.   

 

HOTEL BOOKING FLEXIBILITY REPLACES PRICE AS TOP PRIORITY

Key findings from SiteMinder  fielded September 2021:

Travel Research Round-Up

This week's latest trends and traveler sentiments in a one-page research summary. 

 View Research Round-Up Here

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