Update 07/23/21: Ohio's Travel Industry and the Coronavirus (COVID-19)

Travel Research Updates

2021 ANNUAL ATTENDANCE PROJECTIONS HAVE IMPROVED FOR SOME ORGANIZATIONS

Key findings from Colleen Dilenschneider published July 21, 2021:

Market potential for 2021 for exhibit-based organizations (museums, zoos, aquariums, historic sites, botanic gardens, etc.) has increased from 72.2% of 2019 attendance levels as projected in early January 2021 to 77.2% of 2019 attendance levels as of mid-July 2021.
The vaccination rate for eligible people has massively increased, and this has fundamentally changed the US public’s perceptions and behaviors concerning their leisure activities.
Increasing home values and low interest rates have given Americans who are likely to visit cultural organizations more access to capital to support their preferred leisure activities.
Government-funded stimulus programs have effectively subsidized leisure activities for many high-propensity visitors.
As the year progressed through Q2 2021, people interested in cultural activities – but not necessarily a specific cultural activity – were able to “scratch their cultural itch” at a museum (or zoo, aquarium, etc.) at the likely expense of other activities perceived as being less safe or which simply had not yet resumed the same level of programming as in past years.

ABTA SURVEY REVEALS CONTINUED CONFIDENCE IN TRAVEL PROFESSIONALS

Key findings from ABTA fielded July 22, 2021

New research from ABTA reinforces an ongoing trend seen throughout the pandemic for people seeking the security and reassurance of booking a package holiday with a travel professional.
The research, conducted at the beginning of July, shows holidaymakers are 25% more likely to book a holiday with a travel professional now than before the pandemic, with half citing the security of a package holiday as their main reason.
This was followed by trusting travel companies to look after them (48%), and the travel professional’s up-to-date advice (42%).
The findings also show that consumer confidence in and awareness of the ABTA brand remains consistent with pre-pandemic levels, with almost three-quarters of respondents associating the brand most strongly with reassuring (74%), experts (74%), confidence (73%) and safe (73%).

View the latest trends and traveler sentiments in this one-page research summary.