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May 20, 2021
11:00AM - 12:00PM

Webinar: The Future of Travel Advertising in the Cookieless World

Online Webinar (Must Register)

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Presented by Dave Goulden, Mitchell Sanford and Vijay Bhagani of Sojern

Session Description:
With the sunsetting of 3rd party cookies, we know that the digital advertising landscape is going to dramatically change, but what does that mean for travel marketers? In this webinar we will get past the buzz and unpack what it actually means for the travel industry, and how you can start preparing for the cookieless world. We will start by laying the groundwork by providing an overview of the current digital marketing landscape, what role cookies play and how they support your advertising today, and what the transition away from them means for travel marketers. We will then dig into some of the different solutions that will replace 3rd party cookies: hashed emails, 1st party cookie IDs, and historical booking data and how each will support advertisers in the future.

Attendees will leave knowing how they can prepare their campaigns and will learn what steps to take today to begin preparing and implementing these solutions.

About the Presenters:
Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit.

As Sojern’s Manager of Audience Strategy & Development for the Americas region, Mitchell is responsible for helping some of the world’s largest travel brands exceed their digital marketing goals through the execution and optimization of programmatic campaigns.

With over 20+ years working in travel, Vijay joined Sojern to look after the company’s audience partner relationships, and is currently responsible for the EMEA and APAC regions.

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