Details
 

02/26/2015

Brand Journalist

Destination Cleveland

Brand Journalist

A SUMMARY OF POSITION
Destination Cleveland is looking for an expert writer to oversee the written voice and tone of the Cleveland travel and tourism brand and to extend the reach of our narrative both online and offline. This person will write, curate, and organize content for the website, collateral and other mediums, as well as maintain the department content calendar. Additionally, the position will act as a primary editor and proofreader for the organization. An onsite writing test and editing test will be administered during the interview process.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Act as manager and liaison for all content produced, outsourced or curated by the Marketing/PR department, working in tandem with the Sr. Director of PR, the Sr. Marketing Manager, the Interactive Media Manager, the Publications Manager and the Web Manager.

Lead the development of the department content calendar by working with department staff to ensure that a calendar is created as a part of the annual marketing planning process, that the content themes support the marketing plan, and that the calendar is updated on a regular basis.

Ensure department copywriting needs are always met by coordinating with department staff to write, curate, repurpose and/or outsource content for collateral (brochures, annual reports, etc.), the website, e-newsletters, and other digital platforms.

Act as one of the organization’s primary editors and proofreaders for both online and offline content ensuring appropriate tone and applying AP or SEO standards as appropriate.

Act as primary resource for leisure visitor content by copywriting, curating, outsourcing and ensuring timely delivery of content for offline and online mediums, including the monthly VisitCLE e-newsletter.

Regularly write and post timely and relevant content for the website based on current events. ï‚· Conduct interviews representing a broad spectrum of people and translate into stories for multiple platforms.

Curate content by creating strategic relationships with local freelancers, publications, etc. to provide an authentic perspective of Cleveland residents.

Enhance articles and other content written for Destination Cleveland’s website with the addition of outside links, maps, and slideshows.

Assist in online coverage of major Destination Cleveland or travel/tourism events to ensure high-quality, consistent community coverage online.

Partner with Web Manager to develop promotional campaign sections of website to enhance coverage and increase user engagement.

Assist in the management and use of user-generated content on the website.

Assist with PR/Communications press trips and hosted writers.

Assist with Destination Cleveland special events, as needed.

Help research and implement “best practices” in content management.

Perform other duties as assigned by the VP of Marketing.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIREMENTS EXPERIENCE AND EDUCATION

Minimum of seven years of journalism experience writing for an online paper or magazine or comparable copy-writing experience

An undergraduate or graduate degree in a communications-related field

Experience maintaining a content or editorial calendar

At least three years of management experience

TECHNICAL SKILLS

AP Style editing

Writing/editing for SEO

Superior journalism and writing skills (including AP Style)

An understanding of basic legal principles of journalism

Familiarity with Content Management Systems

Proficient technology application skills; Advanced MS Office (Word, Excel, PowerPoint & Access)

MS Outlook and Internet Explorer LANGUAGE SKILLS

Possess expert written and verbal communications skills

Must be able to edit others’ content quickly and develop other writers within the department

Utilize strong news judgment, journalistic integrity and understanding of reader needs and expectations

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form

Must be flexible and resourceful

OTHER REQUIREMENTS

Outstanding organizational skills

Strong team player

Ability to work independently

Ability to influence without authority

Strong familiarity with the Cleveland area

Ability to set priorities and meet deadlines

Ability to work flexible hours, including evenings and weekends

PHYSICAL DEMANDS

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Frequent talking and/or listening

Regular sitting

Occasional standing, walking and lifting of up to 25 pounds

Requires close vision

WORK ENVIRONMENT

Office environment; moderate noise.

Offsite visits/appointments required.

Finalists will be asked to provide contact information for at least three professional references.

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