Job Description
Love running digital ad campaigns, analyzing data, and creating content? Join our tight-knit team at Trumbull County Tourism!
We're looking for a data-driven, creative content marketer who's passionate about optimizing campaigns, telling stories through visual assets, and making a real impact in our county. This isn't your typical corporate marketing job; you'll promote Trumbull County and Northeast Ohio by developing and executing innovative content strategies across digital platforms, leveraging analytics to optimize performance. This role requires a combination of creative content creation, technical expertise, and data-driven decision-making to enhance Trumbull County's visibility, engagement, and lead generation through various digital channels, including SEO, social media, and e-commerce platforms.
WHAT YOU'LL DO:
Paid Digital Advertising & Analytics:
- Run and optimize search, display, and demand gen ads on Google and Microsoft platforms
- Manage social media advertising on Facebook, Reddit, YouTube, and other platforms
- Execute OTT (Over-The-Top) advertising on streaming platforms to reach cord-cutters
- Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance
- Build and maintain Looker Studio dashboards to track campaigns and website metrics
- Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios
SEO & Website Management:
- Keep our website fresh with consistent content updates
- Implement SEO and AEO (Answer Engine Optimization for AI search) using tools like Yoast, SE Ranking, and ChatGPT
- Optimize content for both traditional search engines and AI answer engines
- Monitor search rankings and visibility
Content Creation:
- Keep website home pages and YouTube channel updated regularly
- Edit and optimize blog content for search performance
- Edit high-quality video for social media, website, and campaigns (mobile and professional equipment
- Create engaging visual content including photography, graphics, audio, and multimedia
Marketing Strategy & Reporting:
- Contribute to marketing plan development and campaign strategy
- Coordinate multiple campaigns targeting different audiences
- Report and analyze marketing programs monthly, explaining conversions and optimization
- Track marketing activities, leads, conversions, and ROI
- Work with vendors on creative projects and proposals
- Consult with marketing intelligence platforms (like Placer.ai) to identify trends
Community & Team Collaboration:
- Represent Trumbull County Tourism at meetings and event
- Support local small businesses with marketing guidance
- Work as part of our small, collaborative team (we all pitch in!)
- Communicate effectively with vendors, partners, and staff
REQUIRED QUALIFICATIONS:
- Strong knowledge of SEO, AI-SEO tools, and content optimization
- Experience managing websites, CMS & CMR platforms and marketing automations
- Proficiency in digital advertising (Google Ads, Microsoft Ads, Facebook, YouTube, Reddit)
- Strong grasp of online marketing strategies and social media platforms
- Ability to think creatively and bring fresh ideas to campaigns
- Quick learner who adapts to new platforms and tech changes
- Exceptional written and verbal communication skills
- Excellent time management and multitasking abilities
- Deadline-oriented and detail-focused
- Team player who thrives in a collaborative environment
- Self-motivated with a positive, can-do attitude
- Experience with analytics platforms (Looker Studio, Google Analytics)
- Familiarity with integration tools (Zapier, Catchr.io)
- Video editing skills
- Background in tourism, hospitality, or destination marketing
- Copy-editing skills and familiarity with the creative process
- Drone operation experience or willingness to get certified
WHY YOU'LL LOVE THIS JOB:
- Data Meets Creativity: Combine analytics and storytelling to optimize campaigns one day, edit videos the next
- Real Impact: Your work directly promotes our county and helps local businesses succeed
- Variety: No two days are the same, ads, analytics, one day and photo/video shoots, community outreach, and vendor meetings the next
- Small Team: Your voice matters. Direct input on strategy and decision-making
- Skill Growth: Learn cutting-edge tools like AI-SEO, new ad platforms, and emerging tech
- Community Connection: Become the face of Trumbull Tourism and engage with local businesses
- Work-Life Balance: Monday-Friday schedule (with occasional evenings/weekends)
ABOUT US:
Trumbull County Tourism is a small, passionate team dedicated to showcasing the best of Trumbull County, from comfort food dining experiences to luxury resorts, cultural experiences, and unique events. We're all about promoting our county and helping our local partners thrive.
WHAT YOU NEED TO KNOW:
- Located in downtown Warren, Ohio (Northeast Ohio - affordable living!)
- Small collaborative office with regular community engagement
- Standard M-F hours with occasional nights/weekends
- Must be able to lift up to 35 pounds and assist with light office tasks
- Community-facing role representing Trumbull County and Trumbull County Tourism
HOW TO APPLY:
Submit your resume and a brief cover letter explaining why you're excited about this role. If you have examples of campaigns you've managed, analytics dashboards you've built, or video content you've created, we'd love to see them!
Ready to make a difference in Trumbull County and Northeast Ohio? We can't wait to meet you!
Equal Opportunity Employer
Trumbull County Tourism is committed to creating an inclusive environment for all employees.
Benefits:
- Health insurance, PTO and professional development
Schedule:
- Monday to Friday
- Occasional weekends as needed
Experience:
- Digital advertising: 1 year (Required)
- SEO: 1 year (Required)
- Analytics platforms: 1 year (Required)
- Video editing: 1 year (Preferred)
- CMS/Website management: 1 year (Required)
Work Location: In person - Downtown Warren, OH
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Professional development assistance
To Apply: