Digital Marketing Coordinator

Jacobs Entertainment Inc. (Nautica Waterfront District)

General Summary of Qualities

Jacobs Entertainment Inc. is looking for an outgoing, enthusiastic, self-motivated, goal-driven, detail-oriented, creative, hospitality-focused team player to work in a fast-paced environment. An ideal candidate is a tech-savvy communicator and content creator able to strategically innovate to boost audience engagement. The Digital Marketing Coordinator works with the Director of Marketing to develop and implement marketing plans and will be asked to contribute to a wide variety of traffic-, revenue- and awareness-driving efforts in order to support branding, sales, sponsorship, partnership, education and awareness objectives across multiple Nautica Waterfront District attractions. This is an on-site position and some evenings and weekends are required.

Responsibilities

Plan, create, execute and measure all social content (especially videos, photo posts and blogs)
Write and program weekly and monthly emails
Perform website updates
Manage digital signage and interactive kiosks
Post all events on online calendars and point-of-sale systems
Maintain Google business profiles
Manage photography and videography equipment and assets
Track online reviews
Analyze and report data
Competitive research, special events and sponsorship
Staff and support public programs and special events
Assist with internal communications efforts
Other duties as assigned

Requirements

Maintain a high quality of guest service according to Jacobs Entertainment, Inc. Mission Statement and F.A.S.T. Track Values Statement
Possess thorough knowledge of applicable company and departmental policies and procedures as well as willingness to learn and follow any policy or procedure introduced in the future
Adhere to all appearance and uniform standards
Maintain a positive and professional demeanor during all interactions with guests, fellow employees and vendors
Ability to collaborate with team members, community partners and contractors
Accept performance feedback in a professional manner
Attend all scheduled shifts, including early mornings, late night and weekend shifts
Represent the property at community events and regional meetings
Arrive on-time for all scheduled shifts as part of the essential function of the job
Ability to pivot plans with changing circumstances

Skills, Education & Interests

Excellent communication and writing skills
Passion for video and content creation
Ability to identify, implement and manage new technologies
Experience with database management, email programming and/or ticketing software a plus
Internship or other relevant experience in marketing, membership, group sales, hospitality or related field
BA in marketing, communications, English or related major preferred

Equipment & Software Used

Microsoft Office
Adobe
WordPress
RocketRez
Constant Contact
Emma
STQRY
Optisigns
Hootsuite
Cyberlink
Laptop
Digital camera
iPhone

To Apply

Jacobs Entertainment Inc. is an EOE employer. To be considered for this position, send a resume and cover letter to Samantha Fryberger, Director of Marketing, sfryberger@bhwk.com. No phone calls, please.

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