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05/12/2017

Ohio Travel Industry Grows to $43 Billion

Travel Supports 427,000 Jobs

TourismOhio released 2016 data documenting the seventh consecutive year of sustained growth within the state's travel industry on Wednesday, May 10. Direct visitor spending generated an estimated $43 billion in sales, up from last year. TourismOhio announced that the number of visits to and within Ohio increased from 207 million in 2015 to 212 million visits in 2016. Of those 212 million visits last year, nearly 42 million were overnight trips. Research shows that overnight visitors spend, on average, more than three times the amount spent by daytrip visitors ($111 for daytrips vs. $360 for overnight trips).

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Data Prepared by Longwoods International

In addition to an increase in visits and visitor spending, the travel industry added 7,000 travel-related jobs last year for a total of 427,000 jobs supported by the travel economy, up from 420,000 in 2015. Ohio Development Services Agency Director David Goodman states, “Tourism is a job creator and economic catalyst in Ohio communities. Visitors see what makes Ohio unique and all businesses benefit.”

“Our Ohio. Find It Here. brand encourages visitors to make emotional connections with family and friends while exploring the state, and this campaign is truly resonating with travelers,” said Mary Cusick, director of TourismOhio. “We are seeing more people take advantage of Ohio’s distinct experiences and spending more when they visit. TourismOhio will continue to work with our industry partners to complement their marketing efforts and amplify the Ohio brand.”

This new data was released at the 2017 Ohio Tourism Day. Governor John Kasich spoke at the event, saying, "The people need to know the uniqueness of what it is you represent" when referencing the Ohio travel industry. This new data and support from the state showcases the optimism around continued growth in the Ohio travel industry.