This year’s Heartland Travel Showcase not only generated business for exhibitors and operators, but it also generated revenue for the host city of Pigeon Forge, Tennessee. With more than 34-percent of attendees responding to the post-show survey, attendees shared the showcase’s influence on their businesses and the group travel market.
Attendees grew their businesses through the many networking opportunities at the showcase. From the Four-Minute Meet to scheduled appointments, operators met with exhibitors to strengthen bonds and form new business relationships for years to come. These informal and formal networking events fostered the showcase’s feeling of friendship and comradery that is inherent in the Heartland region and a key ingredient in the Heartland Travel Showcase’s success.
In fact, 100% of the attendees said they were satisfied with their appointments. Attendees said by the end of 2017, Heartland will help them bring in about $3.8 million in sales made directly through business transacted at Heartland Travel Showcase.
Over the last three years, Heartland attendees estimated that they made approximately $9 million due to the showcase. The impact of the showcase is far reaching, influencing attendees for years to come. Per the survey, respondents stated that they book an average of 50% to 70% of their annual business at Heartland.
The Ohio Travel Association hosts the Heartland Travel Showcase each year to showcase the variety of group travel opportunities in the Midwest. Next year’s show is scheduled for Feb. 16 -18 in Buffalo. Be sure to mark your calendar!