Marketing Coordinator

Experience Columbus


Reporting directly to the VP, Marketing, this position provides administrative support and data entry for the marketing department of Experience Columbus.  

Major Responsibilities:

  1. Responsible for database entry and management in CRM/CMS system
  • Edit and approve events submitted by the community through Ohio Event Finder
  • Provide data entry for calendar of events for Experience Columbus and the Greater Columbus Sports Commission
  • Tag events for website homepage exposure
  • Maintain and update list annual events in the city
  • Track and log member inclusion for marketing campaigns
  • Create and update member and non-member website listings
  • Find and add photos to website event listings
  • Edit and approve member listings for website and publications (Visitor Guide and Tour Planner Guide)
  • Assist with pulling and mail merging listings for publications
  • Provide data entry and assistance with media tracking and reporting in CRM
  • Work with Director, Interactive Marketing to maintain blog schedule, edit and post blog content provided by contracted writers
  • Work with Marketing Manager to keep images, content and blog posts up-to-date on relevant pages throughout the website
  1. Provide marketing assistance
  • Provide selections of Columbus events for featured placement in Arts in Ohio assets
  • Responsible for ordering business cards
  • Responsible for coordinating and scheduling professional head shot photos
  • Maintain “superuser” status on production management software system, provide training and troubleshoot
  • Assist as needed with preparation of sales presentations, marketing materials and proofreading
    • Maintain updated content in the employee Intranet (the CAN)
  • Assist with digital asset manager platform: photo and video requests, maintaining files and publishing links
  • Check and update contacts in crisis communications center on a quarterly basis
  • Assist with pulling events for local media
  • Put together media welcome gifts
  1. Provide support to the VP, Marketing
  • Coordinate meetings with community members by collecting availability, confirming location and issuing invitation; assemble meeting packets, order food, set up room and record minutes if necessary; validate parking; reset room post-meeting
  • Collect, compile and generate monthly marketing board report
  • Proof and edit materials as requested
  • Provide support for staff traveling or out of the office by responding to requests or finding solutions to situations that need immediate attention
  • Respond to all phone calls and emails on a timely basis
  • Carry out day-to-day administrative tasks
  • Make and archive travel arrangements, submit travel expense reports, etc.

Other Responsibilities:

  • Provide coverage during breaks, lunch and full staff meetings for the Visitor Information Specialist (on a rotating schedule)
  • Attend Experience Columbus and member functions as requested
  • Maintain and organize marketing storage area

Education and Experience:

  • A 4-year degree from an accredited college or university is preferred.
  • Three (3) years of previous marketing and/or communications experience preferred.
  • The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.

Competencies and Skills:

  • The ideal candidate will have superior interpersonal, organizational and time management skills, with the ability to prioritize duties
  • Keen attention to detail
  • Ability to successfully multi-task with detail orientated information and coordinate information from multiple sources
  • Strong written and verbal communication skills
  • Possess a positive, pleasant, professional attitude
  • Ability to work independently and to be a team player, pitching in where needed
  • Proficient in Microsoft Office
  • Adept problem-solving skills

Updated: 04/17/2018

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