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April 3, 2019

How to Measure the ROI of Your Various Marketing Strategies

Focus on Tourism Workshop

Theo's Restaurant, Cambridge/Guernsey County, OH

There are myriad different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized tourism businesses and organizations to determine where exactly you should be focusing your resources. Using these successful organizations as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business.

For more information, visit https://www.ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops.

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2019-04-03 2019-04-03 America/Detroit How to Measure the ROI of Your Various Marketing Strategies There are myriad different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized tourism businesses and organizations to determine where exactly you should be focusing your resources. Using these successful organizations as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business. For more information, visit https://www.ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops. Theo's Restaurant, Cambridge/Guernsey County, OH