We've been there.
I've done that.
Turning guests into repeat customers.

How to encourage visitors to return year after year to your attraction, event or business.

WHEN: June 12, 2008
WHERE: Adena Mansion & Gardens
847 Adena Rd., Chillicothe, OH 45601
DEADLINE TO REGISTER: June 5, 2008

Each of us, no matter how large or small our organization, is challenged with the “Been there. Done that” response from our customers. Certainly, it is easier to keep a customer than it is to attract a new one. So how do we build loyalty among our visitors and keep them returning to our attractions, destinations, festivals and events year after year? We have invited a panel of respected industry leaders to discuss their experience with building customer loyalty around annual events. You will also hear how tour operators face many of the same challenges.

Panelists include:

• Mr. Tom Hampton, Owner, Creative Coach Company
  

  Ms. Toni Kellar, Marketing & Communications Officer, The Wilds
  

  Mr. Ray McKinnis, Farm Manager, Bob Evans Farms
  

  Ms. Diane Sphar, Owner, Ohio Travel Treasures
  

  Mr. Marion Waggoner, Producer/Artistic Director, TECUMSEH! 
  

Attendees will leave with a better understanding of the challeges of tour operators and will have taken the first steps toward developing a strategy to keep their attraction, business or event fresh.

SCHEDULE
11:30 a.m. Registration and networking
Noon Luncheon Buffet
12:30 p.m. Welcome and introductions, Marc McQuaid, Executive Director, Ohio Travel Association
12:45 p.m. Introduction of panelists. Panel Discussion. Opportuntiy for Questions and Answers.
2:30 p.m. Tour of Adena Mansion & Gardens (Optional)
5:00 p.m. TECUMSEH! Backstage Tour & Buffet*
8:00 p.m. OTA Night at TECUMSEH! Outdoor Drama*

* The evening activities require additional registration and payment.

REGISTER