Travel means big business in Ohio. Tourism is the third-largest industry in the state and contributes to the Ohio economy in a number of important ways.

Tourism in Ohio:

• Generates more than $33 billion annually

• Employs more than 560,000 people

• Brings in $9.4 billion in wages

• Generates more than $2 billion in direct taxes ($1.4 billion Direct State Taxes and $702 million in Direct Local Taxes)

Ohio has a diverse tourism product. It includes the Lake Erie shore, Amish country, large cities, theme parks, cultural/historical attractions, nature, educational attractions and more.

Ohio's brand, "Ohio, So Much to Discover" incorporates Ohio's diversity and establishes Ohio as a travel destination. But we need more funding to promote and market it to potential visitors.

Source: Longwoods International Study
commissioned by the Ohio Department of Development