2011 RUBY Award Winners
Thanks to Ripple Effect for sponsoring the 2011 RUBY Awards.
Congratulations to the winners of OTA’s 2011 RUBY Awards,
presented by Ripple Effect. OTA’s RUBY Awards recognize excellence in Ohio’s travel and tourism industry for efforts in advertising, marketing and public relations. In this year’s competition, which took place during the Ohio Conference on Tourism, October 27th in Sandusky, nearly 150 entries were submitted by 40 businesses and organizations. Three judges reviewed entries in 15 categories. Among the 15 categories, six categories were separated into budget classifications for organizations having an operating budget above or below $500,000. Thanks to all who participated in the competition.
And now … here are the winners!
Guide/Planner: budget more than $500,000
Citation of Excellence
Dublin CVB
Dublin 2011 Visitor and Event Planning Guide
RUBY Award
Cincinnati USA Regional Tourism Network
Cincinnati USA 2011 Official Visitors Guide
Guide/Planner: budget less than $500,000
Citation of Excellence
Mahoning County CVB
Getaway Guide
RUBY Award
Marietta/Washington County CVB
2011 Official Marietta Visitors Guide
Brochure: budget more than $500,000
Citation of Excellence
Ohio Historical Society
Duty, Courage, Family Rack Card
RUBY Award
Columbus Zoo & Aquarium/Zoombezi Bay
Columbus Zoo & Aquarium Brochure
Brochure: budget less than $500,000
RUBY Award
Mahoning County CVB
Historic Henry Stambaugh Golf Course
Newsletter
Citation of Excellence
Dublin CVB
Bureau Biz
RUBY Award
COSI
COSI Winter 2011 Newsletter
Annual Report
Citation of Excellence
Cleveland Airport System
85 Years of Going Places
RUBY Award
Canton-Stark County CVB
The Stark Chronicles
Direct Mail/Free Standing Insert
Citation of Excellence
Greater Licking County CVB
Heartland Travel Showcase – follow-up Cube
RUBY Award
Columbus Zoo & Aquarium/Zoombezi Bay
Zoofari Direct Mail
Print Advertisement: budget more than $500,000
Citation of Excellence
COSI
Dispatch Dinosaurs: Explore. Escape. Survive
RUBY Award
Hocking Hills Tourism Association
Disconnect in the Hocking Hills
Print Advertisement: budget less than $500,000
Citation of Excellence
Clinton County CVB
Max Out the Fun, Not Your Credit Cards
RUBY Award
Ashtabula County CVB
Our Lake Awaits!
Marketing Campaign
Citation of Excellence
Ohio Historical Society
Let’s Explore Ohio! Campaign
RUBY Award
Athens County CVB
30 Mile Meal
Radio Advertisement
Citation of Excellence
Ohio Historical Society
American Soldier Radio Spot
RUBY Award
Cleveland Airport System
Plane Pull Radio
and
Lake Erie Shores and Islands
Unplug to Recharge Radio Advertisement
Television Advertisement
Citation of Excellence
COSI
Q&A is in our DNA
and
Columbus Zoo & Aquarium/Zoombezi Bay
One Wild Summer TV
RUBY Award
Columbus Zoo & Aquarium/Zoombezi Bay
Chicken TV
Promotional Video/CD-ROM
Citation of Excellence
Hocking Hills Canopy Tours
Zipline Canopy Tour & Super Zip Promotional Video
and
Akron/Summit CVB
Greater Akron Video Tour
RUBY Award
Dayton/Montgomery County CVB
“Tourism Works” Video
Website: budget more than $500,000
Citation of Excellence
Kalahari Resorts, Sandusky, OH
Kalahari Resorts – web site
RUBY Award
Great Wolf Lodge, Mason, OH
greatwolf.com
Website: budget less than $500,000
Citation of Excellence
Historic Roscoe Village
Historic Roscoe Village website
RUBY Award
Greater Springfield CVB
ECOSportsCorridor.com
Mobile Website
Citation of Excellence
Lake Erie Shores & Islands
Lake Erie Shores & Islands Mobile Website
RUBY Award
Warren County CVB
Warren County CVB Website
E-Newsletter/E-Bulletin
Citation of Excellence
Great Wolf Lodge, Mason, OH
eTracks-Repeat Guest e-Newsletter
RUBY Award
Ohio Historical Society
Histor-E News
Blog
Citation of Excellence
Dublin CVB
Irish Attitude Blog
RUBY Award
Lake County Visitors Bureau
Lake Erie East Uncovered
Social Networking Campaign: budget more than $500,000
Citation of Excellence
Kalahari Resorts, Sandusky, OH
“Kalahari Pays the Way”
RUBY Award
Experience Columbus
Culinary Tourism Social Media Initiative
Social Networking Campaign: budget less than $500,000
Citation of Excellence
Athens County CVB
Liking My Athens Ohio “LMAO”
RUBY Award
Clinton County CVB
Clinton County Social Media Campaign
Delegates Choice Award
Lake Erie Shores & Islands
Unplug to Recharge Print Advertisement
