Thank You to Our Education Sponsors

                                       

      
       Midwest Living

 

 

 TripAdvisor April Workshops

 

Thank you for attending the April, 2016 Tourism Works Workshops!

Reputation Management on TripAdvisor – Getting the Most out of the World’s Largest Travel Site

 "The world is smaller, and we are at a point in time where traveling any place seems more possible than ever. Reviews, along with photos and videos, from friends, or people we can identify with, drives inspiration leading to action – action that takes place every day on the pages of TripAdvisor.

This session will arm you with the knowledge and tools you need to best represent your organization on the pages of the largest travel site in the world."

Tried and True – with a Twist: Creative Content Marketing in Travel

In every industry, a marketing “funnel” exists – each with its own nuances and complex challenges. In the wide-open world of travel, where virtually everyone can be considered a target, how can we put our creativity to work to move consumers through to purchase in a way that doesn’t get watered down or washed out? Planning campaigns has never been more complex, and in today’s environment, we should spend more time thinking about our “presence" rather than our “push” - which lends itself to content marketing. In this session, we’ll share our beliefs about modern travel marketing including new tools and partnerships, as well as a mini “state of the industry" for travel brands. 

 

-TripAdvisor

Rates:

OTA Member: $55 
Non-Member: $75
 
Dates and Locations:

April 27 – Greater Cleveland Aquarium
9:30am - 2:30pm (lunch is included)
Located at: 2000 Sycamore St., Cleveland, OH
Meeting space: Loft

April 28 – Columbus Zoo and Aquarium
9:30am - 2:30pm (lunch is included)
Located at: 4850 W. Powell Rd., Powell, OH
Meeting space: Water’s Edge Boardwalk 

April 29 – Cincinnati Museum Center
9:30am - 2:30pm (lunch is included)
Located at: 1301 Western Ave., Cincinnati, OH
Meeting space: Multipurpose Room 1

 Focus on Tourism

Tripadvisor 653x346TripAdvisor is used by 375 million travelers every month, making it an undeniable force in shaping your reputation. A recent Comscore study revealed that 50% of travelers researching places to go and things to do, including where to stay and eat, visited TripAdvisor at some point during their online quest. With 160 new reviews posted every minute, how do you leverage the good things people are saying about your visitor experience and respond to the negative?

The world is smaller, and we are at a point in time where travel any place seems more possible than ever. Reviews, along with photos and videos from friends or people we can identify with, drive inspiration leading to action – action that takes place every day on the pages of TripAdvisor. This session will arm you with the knowledge and tools you need to best represent your organization on the pages of the largest travel site in the world. 

 Speakers:

 

Scott Caufield manages the Midwest region at TripAdvisor where he helps Destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers.  Over 15 years of digital advertising experience has enabled Scott to work with hundreds of organizations in the travel sector to help them navigate the ever-evolving world of online marketing.  Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.   An avid traveler, Scott has lived in and explored much of the Central US and enjoys sharing his experiences with travelers on TripAdvisor.  Scott is based in the Dallas metroplex where he lives with his wife, Laura, and their two children.

     
 

Marty McDonald has an extensive background in travel and tourism and consumer marketing. As senior vice president, Marty is responsible for leading the firm’s fast-growing tourism practice, including account strategy development, program management, media relations, event planning, execution, program measurement, integrated marketing and communications strategy and business development.

     
 

Carissa Richardson is motivated to find strategic ways to make meaningful connections between clients and their various audiences through paid media channels. With more than 10 years of experience, she manages all aspects of media recommendations, from research and maintenance to planning, buying and post-analysis.

     

 

Thank you to our education sponsors

 
 
Midwest Living