Details
11/11/2016
Marketing Manager
Experience Columbus
Reports to: Marketing Director
Summary:
To develop, implement and maintain marketing strategies and activities in direct support of the tourism and membership efforts of the organization.
Major Responsibilities:
- Manage Experience Columbus’ contracted publications, including the semi-annual Visitor Guide with inserted Visitors Map and annual Tour Planner Guide:
- Manage publisher relationship and contracting.
- Provide editorial direction on content development. Collaborate cross-departmentally on content that is relevant and supports strategic positioning.
- Edit, review and approve all materials, including working with appropriate staff, as necessary.
- Monitor production and delivery processes.
- Promote advertising opportunities.
- Develop and manage sales materials and collateral for Leisure Group Tour:
- Develop sales materials to distinguish Columbus as a destination of choice and position Experience Columbus’ sales team as best-in-class.
- Develop materials to support production goals. These may include sales presentations, bid book, sell sheets, maps, flyers, itineraries, advertising value added items and others.
- Expand and develop marketing platforms to promote experiential tourism.
- Produce and deploy newsletter/s and emails.
- Write copy, as needed.
- Manage production of marketing materials with in-house graphic designer or outside vendors.
- Update materials to maintain accuracy and freshness.
- Support individual Leisure Tourism efforts:
- In conjunction with the VP, Marketing, provide marketing support for individual leisure campaign which may include writing copy, editing materials, obtaining photos, and working with the advertising agency.
- Working with the VP, Tourism and Director, Interactive Marketing, provide support for various Columbus trails.
- Provide support for CTA and EDD programs.
- Responsible for Visitor Center materials, images, collateral.
- For Columbus (Central Region), collect/edit listing information and provide images and copy for Featured Events and Festivals for the annual Arts In Ohio Travel Planner
- Develop and manage materials and collateral for Membership Department:
- Consult and assist the membership department with marketing programs to support sales production and retention.
- Produce/manage production of sales and marketing tools (e.g. invitations, sales campaigns, retention materials, orientation handbook, etc.).
- In collaboration with the membership department, curate content and deploy weekly member e-newsletter.
- Collaborate on content with membership and communications to deploy monthly corporate partner e-newsletter.
- Represent marketing/communications/interactive at quarterly new member orientation.
- Oversee promotional support programs with and for members.
Other Responsibilities:
- Manage the productivity of marketing plans and projects.
- Monitor, review and report on all marketing activity and results.
- Manage a variety of maps for the organization.
- Produce a regular (monthly or bi-monthly) events hot card for local distribution to enhance knowledge of the city’s pulse.
- Working with the VP, Marketing, coordinate and manage production of image/brand implementations with community partners such as the airport.
- Manage marketing relationships with external partners, including transportation, attractions, arts and culture, sports, etc.
- Manage group welcomes/calendar of events feed on screens at the Columbus airport with the help of the Online Content Editor.
- Act as back-up for the calendar of events (behind online content manager).
- Attend Experience Columbus and member functions, as necessary.
- Facilitate CTA classes when available.
Education and Experience:
- A four-year degree from an accredited college or university in marketing, communications, public relations or related field required.
- 5 years of demonstrated experience in marketing development and management required.
- The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.
Competencies and Skills:
- Exceptional attention to detail
- Able to think strategically then implement programs
- Track record of positive results with marketing programs
- Highly organized, with the ability to handle multiple priorities and effective time management skills
- Demonstrated writing, editing and verbal communication skills
- Possess team orientation and ability to work collaboratively
- Thorough working knowledge of Microsoft Office products and the Internet
- Graphic design skills desirable; knowledge of Photoshop, Illustrator and InDesign a plus
Apply today at www.experiencecolumbus.com