Details
 

04/08/2015

Marketing Manager

Greater Columbus Sports Commission

Greater Columbus Sports Commission 

Marketing Manager | APPLY ONLINE

 

DESCRIPTION
The Marketing Manager is responsible for executing the Greater Columbus Sports Commission’s strategic business plan and developing brand-elevating and client-relevant marketing strategies.  This position will manage the tactical execution and coordination of the Sports Commission’s marketing objectives, working with all departments including sales/business development, event services and partnership development.

 

MAJOR RESPONSIBILITIES

Support the marketing team in the execution of the strategic business plan for the Sports Commission in the following areas:


1. Develop and implement the marketing efforts in support of the sales and events teams:

Sales/business development: create, evaluate and update promotional materials

  • Create marketing plans for event bids

  • Create and update sales and marketing materials including display booths and signage, collateral, presentations, bid books, sell sheets and flyers

  • Ensure the information and presentation is in alignment with Columbus destination messaging from Experience Columbus

  • Event Services: create, evaluate and update collateralCorporate/Community partnerships: create, evaluate and update the sales materials used

    • Coordinate the information and presentation in congruence with Experience Columbus for the destination

  • Support the Website/Graphic Design Manager on the content development of the website, microsites and design elements of social media platforms for the organization and hosted events.

  • Assist Director of Marketing and Communications on creating an organizational strategic marketing plan

2. Manage the marketing plan for promoting hosted sporting events:

  • Secure alignment with event’s marketing team to create and execute marketing plan

  • Working closely with the Director of Corporate Partnerships, develop promotional plans that result in maximizing ticket sales and attendance

  • Support the event services team with promotional materials for the designated event

 

3. Manage projects to ensure timeliness and design, editorial and branding quality of all internal/external marketing and communications materials are aligned with Sports Commission brand

  • Support the development of the GCSC annual report, mid-year and end of year report, board reports, award entries, email blasts and other marketing and communication pieces, both internal and external.

  • Manage advertising content – placement, creation and production of all collateral and promotional materials, including print and digital.

  • Assist with the management of the image library – aggressively seek new images and ensure library is up-to-date; fulfill requests for photos, videos and logos.

  • Edit content across the organization, as needed, with strict adherence to our brand standards.

4. Develop relationships on behalf of the Sports Commission:

  • Be an active participant and work closely with the Experience Columbus marketing team to ensure consistency and limit duplicity of marketing efforts.

  • Seek, manage and grow mutually beneficial relationships with key external partners including marketing agencies and other relevant, brand-elevating properties.

  • Represent the Sports Commission in the city-wide image campaign to ensure consistency with the “US” brand, guidelines, and deliverables

OTHER RESPONSIBILITIES

  • Represent GCSC on special interest committees and boards.

  • Represent GCSC at Central Ohio civic, charitable and athletic events, as needed.

  • Manage or assist with special projects (e.g. videos, new programs, holiday card, etc.)

EDUCATION AND EXPERIENCE

  • Four year degree from an accredited college or university preferred.

  • 3-5 years of demonstrated experience in marketing management required.

  • The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.

COMPETENCIES AND SKILLS

  • Excellent written and verbal communications skills.

  • Resourceful; creative problem solver; detail-oriented; highly organized; strong editing skills.

  • Must be comfortable crafting well-structured, solid strategic marketing plans with qualitative and quantitative ROI

  • Technical savvy:

  • Proficient in Microsoft Office

  • Proficient and active user of multiple social media platforms

  • Experience in InDesign, Illustrator and Photoshop preferred

  • Experience with online applications

  • Proficient in social media platforms including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube and Flickr.

  • Must be an enthusiastic team player willing to work evenings and weekends at events. Some travel may be required.

  • Ability and comfort level to interact with clients, board members, hotel personnel, facility managers and vendors.

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