Details
 

June 27, 2018

Promoting and Creating Video, Photography and Virtual/AR Content for Marketing Budgets Large and Small

FrazierHeiby

Gervasi, Canton, NE Ohio

Fot


Register Here


Promoting and Creating Video, Photography and Virtual/AR Content for Marketing Budgets Large and Small
June 27 - Gervasi, Canton, NE Ohio 
FrazierHeiby
Video

In travel marketing, you are selling an experience and a feeling. Video is one of the best mediums to convey this, creating a faster emotional connection than any other channel. Videos and visual content have always been a critical component of destination marketing, but with today’s ever-evolving social landscape, video and other creative visual content are more important than ever. On most social media platforms, videos get higher engagement and visitor interest. In this session, learn why video and other visual content are so essential, as well as some specific hands-on techniques to harness user-generated videos and your own smartphone-generated content to share. Promote your destination like never before. This workshop is designed for budgets of all sizes!


Your Expert Presenters:
Video 2

Lara Kretler, Vice President, FrazierHeiby

Lara Kretler focuses on client service, inbound marketing and fun as a VP at FrazierHeiby, a central Ohio leader in strategic communications. She particularly loves working with travel, tourism and economic development clients and served as a 2016 judge for the OTA’s RUBY Awards. Lara is passionate about strategic use of the social web for business. A public relations and digital communications professional with both agency and corporate experience spanning 25 years, Lara brings more than a decade of online community building and social media expertise to her public relations work. During her career, she has served global clients at award-winning firms in New York and Columbus, including eight years spent creating and leading the social media practice at one of the nation’s largest independent marketing communications agencies. Lara is a frequent, lively and high-energy presenter about content, community management and social/digital marketing at national and regional conferences and meetings, as well as business and community groups. Connect with Lara via LinkedIn, Twitter (@LaraK), Facebook, Instagram (@laramom) or her mom blog (www.laramom.com).

Video 3

Whitney Somerville, Account Director, FrazierHeiby

With experience in journalism, workforce development, fundraising, media relations and natural disaster communications, Whitney is an account director who can navigate the most difficult situations with grace. Whitney’s video storytelling successes have made her a multimedia guru. She identifies captivating stories, then tells them to spark genuine connections and create visual masterpieces. With a bachelor’s degree in broadcast journalism and master’s degree in public relations, Whitney is able to marry the two together in a unique way. Whitney has captured and created award-winning videos for clients that are on-brand and within budget. She’s excited to share her secrets for finding the hidden gems of storytelling that you might be missing – and how to amplify them across all platforms.


Networking and Tour Opportunity:
Video 4

Gervasi

After the workshop, enjoy a beautiful guided tour of the winery, a walking tour of the estate, and a “sneak peek” at the status of the distillery and boutique hotel. Attendees will be divided into groups of 15 to 20 for tours. Allow approximately one to one and a half hours for the full tour. All three restaurant venues will be open following the program for appetizers, dinner and Gervasi wines, craft beers and craft cocktails in a full bar. Gervasi Vineyard is an upscale Tuscan-inspired winery resort located in the heart of Canton. The destination winery features 28 varietals of award-winning wines including three estate-grown wines, a state-of-the-art winery, vineyard tours, tastings, pairings and culinary classes. The stunning 55-acre estate offers three distinct restaurants featuring exceptional cuisine. 


Thank You Education Sponsors and Partners!

Dmg Thrivehive Google Stacked Mtm Logo Jpeg Mwlnewlogo
Thunder Tech Simpleview Madden Media
Signature Worldwide Frazier Heiby  Ripple Effect

 

Printer-Friendly Version


2018-06-27 2018-06-27 America/Detroit Promoting and Creating Video, Photography and Virtual/AR Content for Marketing Budgets Large and Small Register Here Promoting and Creating Video, Photography and Virtual/AR Content for Marketing Budgets Large and SmallJune 27 - Gervasi, Canton, NE Ohio FrazierHeiby In travel marketing, you are selling an experience and a feeling. Video is one of the best mediums to convey this, creating a faster emotional connection than any other channel. Videos and visual content have always been a critical component of destination marketing, but with today’s ever-evolving social landscape, video and other creative visual content are more important than ever. On most social media platforms, videos get higher engagement and visitor interest. In this session, learn why video and other visual content are so essential, as well as some specific hands-on techniques to harness user-generated videos and your own smartphone-generated content to share. Promote your destination like never before. This workshop is designed for budgets of all sizes! Your Expert Presenters: Lara Kretler, Vice President, FrazierHeiby Lara Kretler focuses on client service, inbound marketing and fun as a VP at FrazierHeiby, a central Ohio leader in strategic communications. She particularly loves working with travel, tourism and economic development clients and served as a 2016 judge for the OTA’s RUBY Awards. Lara is passionate about strategic use of the social web for business. A public relations and digital communications professional with both agency and corporate experience spanning 25 years, Lara brings more than a decade of online community building and social media expertise to her public relations work. During her career, she has served global clients at award-winning firms in New York and Columbus, including eight years spent creating and leading the social media practice at one of the nation’s largest independent marketing communications agencies. Lara is a frequent, lively and high-energy presenter about content, community management and social/digital marketing at national and regional conferences and meetings, as well as business and community groups. Connect with Lara via LinkedIn, Twitter (@LaraK), Facebook, Instagram (@laramom) or her mom blog (www.laramom.com). Whitney Somerville, Account Director, FrazierHeiby With experience in journalism, workforce development, fundraising, media relations and natural disaster communications, Whitney is an account director who can navigate the most difficult situations with grace. Whitney’s video storytelling successes have made her a multimedia guru. She identifies captivating stories, then tells them to spark genuine connections and create visual masterpieces. With a bachelor’s degree in broadcast journalism and master’s degree in public relations, Whitney is able to marry the two together in a unique way. Whitney has captured and created award-winning videos for clients that are on-brand and within budget. She’s excited to share her secrets for finding the hidden gems of storytelling that you might be missing – and how to amplify them across all platforms. Networking and Tour Opportunity: Gervasi After the workshop, enjoy a beautiful guided tour of the winery, a walking tour of the estate, and a “sneak peek” at the status of the distillery and boutique hotel. Attendees will be divided into groups of 15 to 20 for tours. Allow approximately one to one and a half hours for the full tour. All three restaurant venues will be open following the program for appetizers, dinner and Gervasi wines, craft beers and craft cocktails in a full bar. Gervasi Vineyard is an upscale Tuscan-inspired winery resort located in the heart of Canton. The destination winery features 28 varietals of award-winning wines including three estate-grown wines, a state-of-the-art winery, vineyard tours, tastings, pairings and culinary classes. The stunning 55-acre estate offers three distinct restaurants featuring exceptional cuisine.  Thank You Education Sponsors and Partners!     Gervasi, Canton, NE Ohio