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April 11, 2018

The Power of Facebook and Instagram Custom Audiences

Simpleview

Ohio Star Theater, Sugarcreek, NE Ohio

 

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The Power of Facebook and Instagram Custom Audiences
April 11 - Ohio Star Theater, Sugarcreek, NE Ohio
Simpleview

Facebook

Advertising on Facebook is seemingly ever-changing, with new features, platforms and algorithm updates happening all the time. Not only is the world of Facebook changing, but businesses are being tasked more than ever to show that their marketing dollars are being used effectively. Along with the need for reporting on bottom line metrics, it’s crucial to make sure that ad spend on Facebook and Instagram is being used to its full potential. The good news is that the platform, Facebook Ads, has provided tools for marketers to find and create audiences to market to, but the challenge is knowing how to use these tools effectively.

In this session, discover how custom audiences on Facebook and Instagram helps drive the right advertisements to the right people at the right time. You’ll learn how to create audiences based off of email lists, website visitors, demographic and psychographic data, and much more. You will gain an understanding of how the Facebook pixel works, how it can help drive conversions, and the analytics data you can pull out of it. Learn how the detailed targeting tools on both Facebook and Instagram can be used to deliver your message to exactly who you want. Plus, explore how machine learning can help take the workload off you so you can focus on what matters most. The three key takeaways that you can leave the session with confidence are; how to create custom audiences based on your marketing objectives; how to implement the Facebook Pixel and use it to create custom audiences; how to properly track and analyze advertising metrics along with website traffic.


Your Expert Presenter:

Facebook 2

Grant Stoltz, Digital Media Analyst, Simpleview

As an SEM digital media specialist, Grant Stoltz spends his days creating advertising campaigns which appear on Google, Bing, Facebook and more. Additionally, he works alongside Simpleview's SEM team to create engaging and effective digital advertising campaigns for clients. His paid media prowess earned him the nickname Dr. PPC. He has a passion for all things related to music, and enjoys being able to take a quick break from his work to make some of his own music during the day. Topping Grant's bucket list includes visiting every continent in the world (and yes, that includes Antarctica).


Networking and Tour Opportunity:
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Ohio Star Theater

The Ohio Star Theater is Ohio Amish Country’s newest attraction. After the workshop, take a tour of the theater with Tiffany Gerber, Sales Manager. This 500-plus seat venue offers comfortable and spacious seating to accommodate all theater-goers as well as a 120-seat balcony. The theater was designed with peace and comfort in mind. That is reflected in the interior including comfortable guest seating, beautiful woodwork, a wrought iron chandelier and antique quilts hung to decorate the spacious mezzanine. The campus also includes The Carlisle Inn of Sugarcreek, Dutch Valley Restaurant and Bakery, Dutch Valley Gifts & The Coop, and Dutch Creek Foods! Be sure to allow extra time for shopping and exploring. 


Thank You Education Sponsors and Partners!

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2018-04-11 2018-04-11 America/Detroit The Power of Facebook and Instagram Custom Audiences     The Power of Facebook and Instagram Custom AudiencesApril 11 - Ohio Star Theater, Sugarcreek, NE OhioSimpleview Advertising on Facebook is seemingly ever-changing, with new features, platforms and algorithm updates happening all the time. Not only is the world of Facebook changing, but businesses are being tasked more than ever to show that their marketing dollars are being used effectively. Along with the need for reporting on bottom line metrics, it’s crucial to make sure that ad spend on Facebook and Instagram is being used to its full potential. The good news is that the platform, Facebook Ads, has provided tools for marketers to find and create audiences to market to, but the challenge is knowing how to use these tools effectively.In this session, discover how custom audiences on Facebook and Instagram helps drive the right advertisements to the right people at the right time. You’ll learn how to create audiences based off of email lists, website visitors, demographic and psychographic data, and much more. You will gain an understanding of how the Facebook pixel works, how it can help drive conversions, and the analytics data you can pull out of it. Learn how the detailed targeting tools on both Facebook and Instagram can be used to deliver your message to exactly who you want. Plus, explore how machine learning can help take the workload off you so you can focus on what matters most. The three key takeaways that you can leave the session with confidence are; how to create custom audiences based on your marketing objectives; how to implement the Facebook Pixel and use it to create custom audiences; how to properly track and analyze advertising metrics along with website traffic. Your Expert Presenter: Grant Stoltz, Digital Media Analyst, Simpleview As an SEM digital media specialist, Grant Stoltz spends his days creating advertising campaigns which appear on Google, Bing, Facebook and more. Additionally, he works alongside Simpleview's SEM team to create engaging and effective digital advertising campaigns for clients. His paid media prowess earned him the nickname Dr. PPC. He has a passion for all things related to music, and enjoys being able to take a quick break from his work to make some of his own music during the day. Topping Grant's bucket list includes visiting every continent in the world (and yes, that includes Antarctica). Networking and Tour Opportunity: Ohio Star Theater The Ohio Star Theater is Ohio Amish Country’s newest attraction. After the workshop, take a tour of the theater with Tiffany Gerber, Sales Manager. This 500-plus seat venue offers comfortable and spacious seating to accommodate all theater-goers as well as a 120-seat balcony. The theater was designed with peace and comfort in mind. That is reflected in the interior including comfortable guest seating, beautiful woodwork, a wrought iron chandelier and antique quilts hung to decorate the spacious mezzanine. The campus also includes The Carlisle Inn of Sugarcreek, Dutch Valley Restaurant and Bakery, Dutch Valley Gifts & The Coop, and Dutch Creek Foods! Be sure to allow extra time for shopping and exploring.  Thank You Education Sponsors and Partners!     Ohio Star Theater, Sugarcreek, NE Ohio