Graphic Designer

Experience Columbus

This position is an in-house graphic designer that supports all departments of Experience Columbus and the Greater Columbus Sports Commission. The designer is responsible for creating visual and online marketing and advertising material and managing production with outside vendors.

Major Responsibilities:

Design and produce collateral and sales, business development and marketing tools for both organizations

Responsible for concepting ideas with very little direction, providing design solutions and executing layouts
Working in conjunction with the VP, Marketing, coordinate with advertising agency to implement campaigns

Apply critical thinking in the development of design concepts, demonstrate creative problem solving in the production of art files
Adhere to campaign standards and accurately reflect the brand standards of Experience Columbus and the Sports Commission

Design sales and marketing collateral (e.g. bid book, direct mail, presentations, sell sheets, invitations, annual reports, client gifts, etc.) and update materials to ensure accuracy
Has full ownership of production management through final delivery of marketing materials with outside vendors, printers, publishers, etc.
Design e-mails and digital banners

Produce mock-ups when requested; may be required to make edits or significant changes to layouts previously designed
Obtain all necessary final approvals on proofs before releasing files into final production with outside vendors
Maintains technical knowledge by attending design workshops, reviewing professional publications, participating in professional societies, etc.

Create and submit advertising

Design new concepts for paid placements, print and digital
Submit ads to outside publications
Re-size current ads and submit to outside publications
Refresh existing concepts, as needed

Manage the image library

Constantly update the library by purging old images and aggressively seeking new images
Coordinate and manage photo shoots
Share new images with marketing partners (i.e. agency and publisher)
Manage budget to purchase new images
Track usage rights and, as necessary, negotiate new rights
Update photos on brandcolumbus.com
Fulfill requests for photos, as needed
Distribute Experience Columbus and Greater Columbus Sports Commission logos and review usage, as needed

Other Responsibilities:

Adheres to budget and time constraints
Collaborates with members of the marketing department and other team members across the organization
Fully utilizes the production management software (RedBooth) in managing projects, workload and priorities
Constantly presents new ideas to team members
Takes ownership of creative projects during the entire production phase
Assist with special projects, as assigned
Miscellaneous editing and proofing
Attend Experience Columbus and member functions when able and necessary

Education and Experience:

A four-year degree from an accredited college or university in graphic design, or a degree in marketing, communications, public relations or related field with technical training in graphic design
Must demonstrate creativity and originality in design and marketing experience through a professional portfolio
The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation

Competencies and Skills:

Must be able to listen attentively, think of new approaches to communicating ideas, develop unique designs that convey a recognizable meaning, present ideas to staff and team members, and make changes as requested
Have proven experience in concepting and designing materials
Maintain a high level of attention to detail

Possess in depth knowledge of the entire Adobe Creative Suite, especially InDesign, and Photoshop as well as proficient in Microsoft Office products and have experience with online applications

Demonstrated understanding of the printing process, photography, illustration and typography; expertise with prepress file preparation
Ability to work on multiple projects at the same time, each with a different deadline
Demonstrates flexibility, resilience, and a willingness to learn
Strong written and verbal communications skills
Resourceful; creative problem solver; detail-oriented; highly organized
Understands how to work with outside vendors, printers, and photographers
Capable of planning and executing photo and video shoots

Interested candidates may apply online at www.experiencecolumbus.com

Updated: 09/20/17

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